COOLANGATTA, Australia (Thursday, Sept. 18, 2008) – ASP International is excited to announce the unveiling of our official YouTube™ channel at www.youtube.com/aspworldtour. The channel is the only place on the web where highlight videos from every event on the Dream Tour can be accessed, enjoyed and shared.
YouTube is the world's largest online video community allowing millions of people to discover, watch and share videos. Following in the footsteps of sporting entities like the NBA and the NHL, the ASP has inked an agreement with the video-sharing platform to promote the world's best surfers surfing the world's best waves.
In addition to becoming a one-stop shop for fans eager to enjoy event highlights, surfer interviews and ASP features, the channel content will also be promoted and featured on the YouTube homepage and sport sections, increasing the reach of professional surfing exponentially.
"The ASP recognize that YouTube is a powerful platform and we are excited about the added exposure this channel will bring professional surfing," ASP CEO Brodie Carr said. "The Dream Tour footage and athlete insight we are able to showcase on the channel will no doubt be enjoyed by our fans, new and old, all over the world."
All ASP World Tour events are webcast LIVE on www.aspworldtour.com. The best of the best video captured at those events will now be posted on www.youtube.com/aspworldtour. Visit the channel now to see highlights from the recent Boost Mobile Pro held in Lower Trestles, California and the Billabong Girls Pro in Rio de Janeiro, Brazil.