Santa Cruz, CA. (April 4, 2008) – O’Neill Wetsuits LLC has appointed Bert Aramburu as Director of Sales and Marketing. Aramburu has been with O’Neill since 1990 when he spent five years as a Sales representative. In ninety-five he became International Sales Manager for all categories including Surf, Wake, Waterski, and Dive and was named Director of Sales in 2004. The appointment of Aramburu will enable O’Neill to maintain is strangle-hold on the wetsuit market while further developing the brand in other markets. “I feel our new structure will insure all Marketing efforts are aligned with Sales objectives and will help O’Neill Wetsuits reach its goals as our business continues to evolve,” stated Pat O’Neill, President and CEO of O’Neill Wetsuits.
The restructuring at O’Neill Wetsuits also included the appointment of Kieran Horn as Surf Marketing Manager. Horn joined O’Neill in 2004 as the Wetsuit Team Manager and later was named Team and PR Manager in 2006.