Chris And Keith Malloy Give Back With Thirteen

Chris and Keith Malloy have been working closely with their eyewear sponsor Spy and have developed a new aviator shade dubbed Thirteen. The Malloys named the new model Thirteen because it stands for the letter “M” (the first letter of their last name), which happens to be the thirteenth letter of the alphabet. Clever, yes?


Well, the real story here isn’t that the Malloys have a new signature frame, it’s that royalties from Thirteen will go to Surfers Healing (, an organization founded by Izzy Paskowitz that offers summer surfing camps for individuals with autism. Izzy’s son Isaiah is autistic.

“Izzy Paskowitz is one of our great friends — he’s like family to us,” says Chris. “Isaiah is like a point of light. To know that money is going to go directly to something that’s that tangible and that will have a direct impact is a good feeling. Izzy embodies the idea of what I think surfing is.”

Spy Director Of Marketing John Lee says the Malloys’ gesture of altruism comes from their want to give something back to the surf community and surf lifestyle that’s given them so many opportunities. “They’re looking at the big picture to really promote the sport of surfing and they just want to do what they can to build the sport up again,” says Lee.

“What we’re doing is no big deal,” says Chris. “Every pro surfer with a {signature} shoe or skateboard or sunglass should be contributing. The goal is to pass on to the next generation the gift that we were given as kids. That’s the beauty of surfing. That’s why we do all these different things.”

Chris says he and his brother didn’t design the sunglass. They simply reinstated a frame that they liked as kids. “I just like that old classic look,” he says. “When I was a grom I always looked up to jet pilots and cowboys and bikers.

“{Spy} wanted to put ‘Designed by the Malloy brothers,'” Chris continues, “and I’m like, ‘We’re not designers. We just basically took a picture of Steve McQueen that I liked and make one like it.’ It says on the ad, ‘Reinstated by the Malloys.’ You can’t design something that’s been around for seventy years.”

The Malloys are an integral part of the marketing campaign, and they will make hand deliveries of the glasses to media and others to spread to word. “They were completely involved all the way through,” Lee adds. The shades will retail for 90 to 110 dollars, depending on lens gradient.