Creatures Nominated For SIMA Award

Creatures DNA Flex Mould Leash Nominated For The 2011 SIMA Awards

Creatures of Leisure are pleased to announce it's nomination of the revolutionary DNA Flex Mould Leash at the upcoming SIMA image awards in the Hardgoods Accessory Product of the Year category.

The DNA Flex Mould leash is the world's first cord/mould connection designed to absorb wave impact. The innovative design greatly increases flexibility and strength, with the design of the DNA mould allowing the mould and cord to stretch together, vastly reducing potential breakage. The success of the leash is backed by a near zero return rate of 0.0002% and has lead to Creatures now offering an industry first 2 year warranty on all leashes.

All Creatures leashes include additional market leading features such as the Brewing Swivel and Surefire Leash Release. The Bearing Swivel was the world's first stainless steel, self lubricating swivel: the swivel never gets stuck, eliminating leash tangles, it's also virtually unbreakable. Surefire Leash Release is the world's first urethane coated, permanently upright release tag- an easy release every time and very handy in an emergency.

Creatures of Leisure are the market leaders in the design and innovation of the world's best surfing accessories. Our core mission is to further enhance the surfing experience through products of integrity and genuine innovation.

For more information on the Creatures leash range check out and view the attached images.

DNA Flex Mould Leash by Creatures of Leisure
Hardgoods Accessory Product of the Year * new category *

Awarded to the surf hardgood accessory product from Spring or Fall 2011 product lines (at retail between January 1 and September 1, 2011) that featured the most exciting innovation, design or appeal. Accessory products such as fins, leashes, bags, wetsuit accessories (heat vests, boots, etc.) and other hardgood accessories can be considered.

The nominees are:
·Cypher PS+ Heat Vest System by Quiksilver
·DNA Flex Mould Leash by Creatures of Leisure
·Drylock TS Boot by Xcel
·H-Bomb Heated Vest by Rip Curl
·Techflex by Futures

Introduced in 2003, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. All regular and board builder SIMA members were eligible to enter their brands or products, as well as to enter retailers. All entries were then reviewed by an industry panel of experts which included manufacturers and specialty retailers. The nominees in 16 categories were determined by a vote from this industry panel of experts. All paid SIMA member companies and a select list of specialty retailers will now vote to determine the winners. For detailed information on the voting process, visit Final voting will begin next week and run through December 9. All nominees will be honored and winners announced at the SIMA Image Awards ceremony in February 2012 at The Grove Theater in Anaheim, Calif. The exact date will be announced next week.