Dakine Updates Its Website

– Site Includes Winter ’04/05 Products and the Launch of DK MUSIC

(Hood River, Oregon) October 5, 2004–DAKINE is proud to announce a number of updates to its website, www.dakine.com, for the 2004/05 season. The site has already garnered attention within the web community with awards from several top web and design organizations including Macromedia’s Flash Award, a Crossmind.net Award, and a Gold Winner on AmericanDesignAwards.com. In addition, Communication Arts, the premier monthly magazine for creative professionals, nominated DAKINE for “Best Design in its Communication Arts Interactive Annual 2004 after 10 weeks of evaluation by a distinguished jury of media professionals.

DAKINE’s updated website features an intuitive navigation system and world-class photography where visitors to the user-friendly site can check out the complete line of new Winter ’04/05 products including packs, bags, travel gear, accessories and more while receiving enhanced feature information quickly and easily. Visitors can also find and purchase DAKINE products online through the site’s Store Locator and receive answers to the most asked company and product-related questions.

Also featured on the updated website is the addition of DK MUSIC. DK MUSIC brings together DAKINE athletes, employees and friends to review the latest releases from DAKINE-sponsored bands including Death Cab for Cutie, The Stills, Ash, The Shins, Interpol, The Postal Service, The Cardigans, The Vines, and many more. To launch the DK MUSIC section, just click on the ‘DK MUSIC’ icon on the dakine.com homepage. Here, visitors to DK MUSIC will be able to listen to music streams while browsing dakine.com, download high-quality mp3 files, view images of the bands, read interviews, find out what DAKINE products the bands prefer, as well as find links to official band and record label sites. Visitors to DK MUSIC can also expect to see regular updates that will include new album releases and additions to the roster of DAKINE-sponsored bands.

For more information or to check out the new site, please visit www.dakine.com.

Backed by a pro team roster that includes some of the world’s top action sports athletes, DAKINE has been an industry leader in action sports accessories for over a quarter of a century. Founded in Hawaii and based in Hood River, Oregon, DAKINE offers a complete range of innovative products, including sport-specific to street-savvy backpacks, bags, travel gear and accessories.