Globe X American Rag Los Angered Shoe Launch
More than 300 people turned out for last Thursday’s Globe x Los Angered shoe launch at American Rag on La Brea – reportedly one of the largest turnout of any American Rag in-store event to date. The Los Angered is the first signature shoe by Globe surfer Dion Agius.
The vibe was one of cool LA style and ease. Attendees were comprised of industry tastemakers and media from surf, fashion, lifestyle and culture. The energy remained extremely high all evening as the music, food (meat pies/sausage rolls) and drinks kept the hard-to-achieve-especially-right-after-work- LA crowd happy. The in-store reception and subsequent after party were the result of a deepening relationship Globe is actively cultivating with the iconic retailer.
In-store the Globe presence was unmistakable. First at the large exterior window, into the foyer, then on-to the shoe lounge, bright military orange branding created a visual identity that energized the space amid a sea of earth tones and rich wood hues. Los Angered product and apparel were merchandised on shelves and in cases throughout. In addition to the large window wrap, the front window “showroom” was merchandised using an old trunk, picture frames, etc.
The Globe Los Angered shoe is available now at American Rag and other select retailers worldwide.