Dude Cruise Premieres On Fuel TV Tonight April 13, 2009

On a related note, my brother and I went to Dude Cruise director Matt Beauchesne's bachelor party this weekend…lot's of dude's and a bit of cruising. Congrats Matt!

Dude Cruise

Dude Cruise Premieres On Fuel TV Tonight April 13, 2009

APRIL 13, 2009— VISTA, CA— Dude Cruise, the inaugural film from Irons Brothers Productions starring the DC Surf Team, airs tonight at 9:30 PM ET/PT, on FUEL TV's "Insane Cinema." Previously available only on DVD, this is the first televised chance to catch Bruce Irons, Dane Reynolds and Ry Craike in the much-celebrated movie.

Directed by Matt Beauchesne, Dude Cruise offers a look at the out of the water antics that go down when individuals like Bruce, Dane, and Ry are in the mix, plus plenty of footage of the guys shredding spots worldwide. Rather than the typical two-minute quick-edit parts seen in the majority of surf films, Dude Cruise shows sessions start to finish — not just the banger clips — to offer a more realistic look at what happens during a day in the water.

For more information on Dude Cruise and the DC Surf Team visit www.dcshoes.com/dudecruise.

About DC:
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.

As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.