Due To Lack Of Surf, The Castles Cup Will Have To Wait For 2011


Honolulu, HI —Despite high hopes and a mountain of anticipation, the 8-foot-plus Hawaiian-style conditions necessary to hold the inaugural Castles Cup canoe surfing event presented by Primo Beer and Soljah Productions failed to materialize this year. Slated as a means for man to test Mother Nature, the Castles Cup was to pit some of Hawaii's most adept and fearless watermen together in outrigger canoes and place them in some serious conditions of consequence at Honolulu's Castles Reef.

Utilizing an Eddie format, conditions had to reach the red for event organizers to give the green light. But unfortunately, after a less-than-stellar season, event officials were unable to run the contest in the mammoth conditions necessary by the time the holding period expired in early September.

"We were waiting for the surf to hit the 8-foot Hawaiian mark to run, and unfortunately this was sort of a slow summer and that never really happened," said the event's front man Alika Winter. "But I'm still really stoked on the event. We had nearly 30 boats slated for this year and we're already planning for next year."

As Winter alluded, a veritable who's who of Hawaiian waterman had gathered teams in place for the event, including the likes of Russ Keaulana, Bonga Perkins, Senator Fred Hemmings and others.

With a steady buzz building surrounding the event, the anticipation in the islands is already bubbling for the 2011 Castles Cup.

"We had a lot of really positive feedback from the community," said Winter. "We've got some new ideas that we're gonna try out for next year, but it's gonna be something really special when the event finally runs."

About Primo
Primo is proud to support its surrounding communities by donating a portion of the proceeds from each case of Primo to nonprofit organizations that help preserve and perpetuate Hawaiian culture and environment. For more information about Primo beer, visit www.primobeer.com.