etnies Celebrates the Release of Jamie O’Brien’s Signature Slippah

Honolulu, HI. — Last Saturday night, Jamie and his boys were raging at the Pipeline Café in Honolulu to celebrate the launch of his new etnies signature slippah, the J.O.B. IMA ROBOT and Guns N’ Bombs took the stage and entertained a crowd of more than 700 that came out to enjoy the festivities.

IMA ROBOT’s stage presence really gives the fans the feeling that they are a part of the show. After their set, the band’s lead singer, Alex Ebert, actually came into Jamie’s second story VIP section and jumped off the balcony into the crowd.

“I really wanted a super comfortable slippah that fit my Hawaiian lifestyle, and the etnies designers used my input to create just that — the J.O.B.
— Jamie O’Brien

The J.O.B. features System G2"¢ gel in the heel of the footbed for extra comfort, and it’s hitting surf shops this January.

Stay tuned to for more party photos and the latest etnies surf team news, photos and videos.

About etnies:
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision is to remain the leading action sports company committed to creating functional products that provide the most style, comfort, durability and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto x and BMX athletes and continues its dedication by giving back to each of these communities. For additional information, visit