Former SIMA & OP President Dick Baker Passes Away

TransWorld SURF would like to pass along our deepest sympathies and thoughts to the family and friends of Dick Baker who succumbed to cancer after a two-year battle. While I personally didn’t know the man, a lot of people have expressed their gratitude love toward the former president of the Surf Industry Manufacturers Association. As Volcom CEO Richard Woolcott said in the LA Times article below, “Dick was a great friend, mentor, and role model to many of us in the industry.”

Dick Baker Richard Woolcott

The late great Dick Baker with Volcom CEO Richard Woolcott. Photo: TW Biz

As reported on

Richard “Dick” Baker, who helped shape the surf apparel industry as president of the Surf Industry Manufacturers Assn. and president and chief executive of the iconic Ocean Pacific brand, has died. He was 62.

Baker, who lived in San Clemente, died after a two-year battle with cancer Tuesday morning at Mission Hospital in Mission Viejo.

His ability to embrace, and genuinely appreciate, the surf culture and at the same time act as a kind of freewheeling ambassador and mentor between the wave riders and Wall Street made him more than an influential spokesman for the burgeoning surf industry. With a shock of white hair that set him apart from surf’s young turks and a twinkle in his eye, he was a kind of counselor/advocate/favorite uncle all rolled into one.