Fresh Fall Trends Voyage From ASR’s Aisles To The Runway

Fall 2007’s hottest styles hit the runway twice during the ASR Runway Show, January 25th and 26th in San Diego

San Juan Capistrano, CA (January 8, 2007) — ASR’s high-energy runway provides the platform for action sports brands to showcase the hottest fall styles coming to juniors’ sportswear, accessories and footwear. The flirty, fast paced ASR Runway Show is a must for buyers hoping to discover new market trends and styles months before they hit racks. The ASR Runway Show, co-sponsored by Foam Magazine, goes in motion twice this January, Thursday the 25thand Friday the 26that 2:00PM.

“ASR’s Runway is the ideal platform for the whole industry to celebrate all of the creative, design talent action sports benefits from, says Andy Tompkins, ASR Show Director. “It also presents a unique opportunity for buyers at ASR to have an all encompassing look at the next season’s trends.

Models from JetSet modeling agency will showcase a diverse mix of sportswear, swim and accessories hot off the ASR show floor. Runway shows at ASR are characterized by glitz, rockin’ music and glamour, but in addition they have also become an essential tool for buyers to trend forecast. The ASR Runway Show will feature a market overview comprised of over 100 lines from established and emerging surf, skate and youth culture brands. After the runway show, attendees can hit the ASR floor for a closer look at featured fashions and accessories.

The runway will highlight styling from action sports labels on trend with higher fashion brands with a retro-styled, ‘Back to Camp’ theme. The atmosphere featuring greenery and netting will compliment many of the leading action sports brands’ fall lines. Many of the lines are following camping girl inspired layering, thermals and plaids with hints of grunge styling. “Our favorite look for fall 07 is our grunge vibe that we have going across the entire collection. We were inspired by the looks and music of some of the early 90’s bands and of course Kurt Cobain with plaid grandpa bottoms and flannels, cardigan sweaters and sweater dresses, says Mandy Robinson, Senior Design Director for Billabong.

Southern California is home to many of the leading forces in young contemporary fashion. With fashion playing an ever-expanding role in the action sports market, it is only natural for ASR to be the place where buyers and media spot future trends first. “The ASR Fashion Show presented by Foam is a great indication of how unique and fun the action sports industry can be, Monika Steinberg, Editor-in-Chief of Foam Magazine. “It is instrumental in making buyers and media savvy to the progression of our endemic yet fabulous culture.

VIP Media seating will be available for both Thursday and Friday’s shows. For special photo or reporting needs, please contact

ASR, a division of VNU Expositions, is a full service tradeshow whose goal is to create, market and produce high quality tradeshows and educational conferences. ASR is the leading action sports industry trade event, bringing together top manufacturers, retailers, industry advocates and media to conduct the business of surf, skate, snow, swim, style, moto and youth culture. Now in its 26th successful year, ASR gathers over 500 action sports brands and approximately 7,000 retail buyers and decision makers three times a year, with Spring and Summer season shows in San Diego and ASR Holiday at the Orange Country Fairgrounds. For additional information regarding ASR, please contact Lora Bodmer at Deep Communications by phone, 949.200.7134, email,, or check out