Headworx is back with two new signings

One of European surfing’s hottest young prospects has signed up with Headworx for the 2005 season.

BPSA Junior Champion Matt Capel — already turning heads on the senior tour — joins Reubin Pearce as an official Headworx rider. Still only 19, he was voted the BPSA’s Most Promising Surfer in 2004, racking up numerous contest wins last year including the Animal Beach Ball Series.

Matt is currently taking the 2005 senior tour by storm. As runner-up in the recent Fat Face Night Surf, held in challenging conditions, he defeated tour favourite Alan Stokes in the semi-final. He now has his sights on the BPSA Champion of Champions event in Sri Lanka, and the Newquay Boardmasters 4*WQS in July.

Headworx team manager Ben Byfield said; “Matt is definitely a rising star and carries British hopes for the future. He has grown up surfing since the age of nine. and in the winter months travels out to Australia to surf Sydney’s Northern Beaches, where he gets some quality water time alongside some of the best surfers in the world.

“Matt is a really confident surfer and his enthusiasm for the lifestyle is immense. Having watched him in the water, his passion and talent shine through with a very natural and fluid surfing style. We are very keen to support Matt as he takes his surfing forward, and we feel that he is a great ambassador for the free-thinking and individual attitude of the Headworx brand.

Matt chose to join Headworx on a 12-month deal, turning down previous sponsors Billabong. He is no doubt looking forward to becoming a focal point of Headworx’ marketing activities, as he launches himself onto the senior contest circuit.


Headworx has signed surfer Reubin Pearce as its first big name in a completely new-look rider team.

Pearce, 22 is currently lying in third place on the BPSA tour and is one of the UK’s hottest surfing prospects, finishing fourth and fifth in the series in recent years. Well-known on the tour for his hard-core credentials, and powerful style Reubin is also contesting EPSA events throughout Europe this year.

Headworx — relaunched under new ownership recently — is planning to secure core rider representation in a variety of disciplines, including surfing, bodyboarding, wakeboarding, and mountain boarding.

As well as taking part in a busy schedule of events and the occasional PR gig as part of Team Headworx, Pearce is also scheduled to head off to the Maldives for a major surf photoshoot. Despite the busy schedule, he’s looking forward to the competition.

“Headworx is a legendary brand. A brand with real history and heritage and I’m pleased to be flying their colours. I’m aiming high this year at home and in Europe and I fully intend to put Team Headworx well and truly on the map.

Team manager, Ben Byfield is delighted to have secured the talents of such a committed rider.

“Reubin was right at the top of our hitlist. Like Headworx, Reubin stands out from the crowd because he is a passionate rider who remains true to his surfing roots and has his own philosophy of what it means to be an individual. As part of Team Headworx, we want Reubin to challenge the status quo and be free to do things in his own unique way.

Headworx plans to promote their free-thinking ideal by supporting a diverse team of talented riders who are just stoked to be riding the ultimate lifestyle. Watch this space…