Inside The La Jolla Group Panel Discussions

In-depth Discussion Into How Leading Action Sports Brands Operate

WHAT: La Jolla Group (, the premiere multi-brand licensing company with a growing portfolio that includes O'Neill, Lost, Metal Mulisha and Rusty, has joined forces with group Y and FUEL TV to host a panel discussion and festive gathering at La Jolla Group's headquarters on Thursday evening, December 10th.

Execs from the company will discuss various topics including: the dynamics of having multiple brands under one roof, developing and designing a collection from A-Z, the importance of maximizing athlete relationships to engage & influence brand perception and purchase behavior, and more.  Guests are encouraged to mingle outside the discussion and enjoy complimentary drinks and appetizers – and a holiday gift bag at the end of the night.

Group Y and La Jolla Group invite all those involved with the action sports, youth marketing, brand marketing, entertainment and communications industries to attend. College Students interested in action sports and youth marketing are also welcome.

Open to the public: $25 pre-registration, $30 at door (cash)

For more information, visit and

WHO: Moderator: Jim Shubin
Executive speakers will include:
Bill Bussiere , LJG President & CFO
Steve Ward, O’Neill VP of Marketing, All Categories and VP of Sales, O’Neill Men & Boys
Michelle Devine, O’Neill VP of Sales, Juniors & Girls
Ryan Rush, O’Neill VP Men’s M&D
Michael Tomson, Design Consultant
Ryan Divel, Lost VP Sales & Marketing
Ryan Hagy, Metal Mulisha Marketing

WHEN: Thursday, December 10th 2009 6:30 – 10pm
*Doors open at 6:30 p.m. and the panel discussion will begin at 7:30 p.m.

WHERE: La Jolla Group
14350 Myford Street, Irvine, CA 92606