The Rob Machado Seaside Pro Junior

Proceeds From Charity Golf Event and Surf Contest to Benefit The Rob Machado Foundation (RMF) and Cardiff SEA


San Clemente, Calif. (March 2, 2011) — The Rob Machado Seaside Pro Junior presented by Reef and Hurley is now the only ASP Pro Junior 4-star competition in San Diego. The event, which will commence at Seaside Reef on April 22-23, 2011, will also include a Super Hero's themed charity golf tournament at The Crossing at Carlsbad on Monday, April 18, 2011.

"The Rob Machado Seaside Pro Junior presented by Hurley and Reef is the only Pro Junior event in San Diego and represents the third of eight events on the men's ASP North America Pro Junior Series," said ASP Regional Media Officer, Bobby Shadley. "The surfers competing on the regional series are looking to finish within the top four on the ASP North America Pro Junior Series ratings in order to earn a berth on to the ASP World Junior Tour for 2011."

This event will also serve as the first of three stops on the Women's ASP North America Pro Junior Series, where the overall North American winner qualifies for the ASP Women's World Junior Tour.

"The first pro contest I ever surfed in was at Seaside and I thought it would be good for the kids to bring one back.  Seaside is a great break to showcase the talent that will be surfing in the event," said Rob Machado.  The two-day contest will include a 72-competitor Junior Men's division and 24-competitor Junior Women's division, as well as a grom expression session. A $20,000 prize purse is up for grabs in the men's field and $10,000 in the women's field. Machado has brought in his family of sponsors—Hurley, Reef, Dragon, Nixon, DaKine, Channel Islands, Futures, and Sambazon—in addition to GoPro, and Surfline, to make this event an exciting new stop on the Pro Junior Series.

Pat O'Connell, long-time friend and VP Sports Marketing at Hurley said, "Rob and I got to talking one day and we realized that there was a huge opportunity to mix it up with the Hansen/Machado Classic, which ran for 10 years, and create an event that not only supported his local community but the next generation of pros."

Proceeds from both the golf tournament and surf contest will go toward the Rob Machado Foundation (RMF) and it's benefactor Cardiff SEA, a volunteer, non-profit organization representing parents, staff, and community members concerned with improving the education of children within the school district. For Machado, the golf tournament and surf contest are just one of the many ways he's able to give back to his community. The RMF was founded in 2004 and has shifted its primary focus in the last few years to educating elementary school students on helping the environment. The Foundation puts a major emphasis on greening the two benefiting schools in his district in addition to teaching general eco-friendly practices such as organic gardening, composting, and ways to keep plastic out of our oceans.

"The golf event is a fun way for me to raise funding for Cardiff SEA.  The organization has been a great collaborator and always puts the funds we raise to good use," said Machado.  "The goal in the end is to be able to help children understand their contribution towards a healthy Earth while showing surrounding communities and schools what's possible through curriculum and programs that inspire our youth."

The Rob Machado Seaside Pro Junior will be webcast live at both days.

Special thanks to presenting sponsors, Hurley and Reef, and additional supporters of the Rob Machado Seaside Pro Junior Experience, Dragon, Nixon, DaKine, Channel Islands, Sambazon, GoPro, Futures, and Surfline.

About The Rob Machado Foundation

The Rob Machado Foundation is a 501c(3) non-profit organization created to support various charities dedicated to environmental programs within Southern California. They aim to provide funding and initiate programs focused on helping children understand their contribution towards a healthy earth. For more information on the foundation programs and charity golf event visit