Jaimal Yogis ‘The Fear Project’ Giveaway

Jaimal Yogis’ The Fear Project Giveaway
San Francisco– Jaimal Yogis, author of the hit surf memoir, Saltwater Buddha, has a new book releasing today called The Fear Project: what our most primal emotion taught me about survival, success, surfing, and love (Rodale, hardcover, $24.99).

In Saltwater Buddha, Yogis tells the story of running away from home to Hawaii to learn to surf. In his new book, Yogis uses the same funny first-person narrative as he sets out to better understand fear both in and out of the water – why does fear so often dominate our lives, what makes it tick, and is there even a way to use it to our advantage? In the process, he plunges readers into great white shark-infested waters, brings them along to surf gut-twisting waves at Mavericks, and gives them access to some of the world's best neuroscience labs, psychologists, and extreme athletes.

“Surfers understand that fear can be both a blessing and a curse,” says Yogis, 33. “Fear can be the angel that sharpens your senses, amps you up, and gets you into peak performance or it can be the devil freezing you up at the crest of a wave. Fear can keep you safe when you might be risking too much or it can keep you from achieving your potential. I wanted to understand the science of fear so I could use good fear to my advantage and get all the useless fear out of my life.”

To celebrate release day of the book, Yogis and one of the characters in his book — ultra swimmer Jamie Patrick — will swim to his book signing in the San Francisco Ferry Building. Departing around 4:15 PM, Yogis and Patrick will swim the 2.4-mile length of the Bay Bridge between Yerba Buena Island and the Embarcadero. There, the two will climb ashore for Yogis' first talk and signing at Book Passage. The event begins at 6:30 PM.

"Jamie's unprecedented adventure swims were part of what inspired me to investigate the science of fear and courage," Yogis says, "so swimming with him to celebrate the release of The Fear Project is a huge honor. Plus, swimming in the bay at night freaks the heck out of me. And as I learned writing this book, if you want to overcome a fear, exposing yourself to directly to that fear is the fastest route."

Patrick knows all about taking calculated risks. He's the first man to ever swim across Lake Tahoe twice non-stop, a distance of 44 miles. He's currently training to return this summer to swim the circumference of the lake, 72 miles, which he calls the Tahoe 360.

"Frankly," says Yogis, "I always wondered why Jamie puts himself through the sorts of things he does. I couldn't relate. But when I actually saw Jamie finish the Tahoe Double it moved me deeply. It made me realize that I can do more than I think is possible. All of us can if we understand how fear holds us back."

To celebrate The Fear Project’s release, Yogis will be giving away 50 free copies of his book. For a chance to win, you can share this press release by

*tweeting it with the hashtag #fearproject,
* sharing it on Facebook and tagging "Jaimal Yogis,"
* or emailing it to 10 friends and bcc jyogis@gmail.com