Jeff Cutler Joins Reef as Marketing Director

Reef has hired Jeff Cutler as its Marketing Director. “We are happy to announce, with the arrival of Jeff Cutler, our eighteen-month search for our global marketing director has been concluded,” noted Reef chairman, Fernando Aguerre. “Jeff has an awesome skill set. His background includes a stint with Mattel in international licensing and more recently as marketing manager at Globe. He is well known in the surf and skate industry and is just the guy we have been searching for. We are stoked!”

Jeff Cutler said, “I am equally stoked and thank Fernando and Santiago for selecting me. The Reef vibe is global and I am looking forward to the challenge of marketing the brand. I will miss my colleagues at Globe, but know they are in good hands.”

Aguerre continued, “My brother and I decided some time ago that it was time to strengthen the team. In the last few months we have added some real talent with the hiring of an entire new product creation team under Dave Mellon, our first ever CEO Bob Rief, John Wilson heading up our US sales team, and now Jeff Cutler in marketing.”

“We have the players in place now to take the brand to the next level. Santiago and I are especially pleased that the entire team are committed surfers and have that special knowledge of the sport that is so necessary for a core brand like Reef.”

Reef footwear was founded in 1985 by Fernando and Santiago Aguerre and today is the largest surf and beach footwear brand in the world. Reef specializes in all type of beach, sport, technical and casual sandals and is an emerging leader in skate and active footwear. It is distributed in over 100 countries on over five continents. For more information contact Heather Bensen at: 1-800-423-6855 or