Kalle Carranza Signs with Reef

Puerto Charger to represent Reef Apparel and Footwear

San Diego, CA (October 15, 2004)- Reef is proud to announce the signing of Kalle Carranza to represent Reef’s apparel and footwear line. Kalle exemplifies the ideal Reef athlete; a friendly positive outlook on life, and a no holds barred attitude in the water no matter the size. Kalle is Reef’s first Latin American Apparel athlete to sign since the line hit stores in early Spring 04.

Kalle has proven himself in the Central and South American competitive arena, claiming the Mexican National Champion title for 04 and 05. His plans for the future include competing on the ALAS Tour in Central and South America, as well as shooting photos around the world. Kalle is currently surfing in Hossegor, France shooting photos for the upcoming Spring 05 ad campaign.

Reef and Kalle will be a very productive partnership. Given Reef’s market position, the men’s apparel line has tremendous resources behind it and long term potential. Rafael Patterson, Sports Marketing Manager commented, ” He is a great representative for Reef, combining exceptional surfing talent with a tremendous work ethic, and the potential to surpass all of his and our goals.

When asked about signing with Reef, Kalle added, ” I couldn’t be happier to ride for Reef. I feel like I am treated like family. This is the best thing to happen in my surfing career, and I am so stoked to say that I ride for Reef 100%.

Reef, one of the top active lifestyle brands, is the world’s leader in authentic, surf-inspired footwear and apparel. Reef products can be found in over 5 continents, in over 100 countries, throughout 15,000 retailers. Reef is truly a global brand, and a company committed to supporting the active lifestyle it promotes. For more information on the company, please visit our website at www.Reef.com.