Kamalei Alexander Wins The Nixon WTA Tahiti

Kamalei Alexander. Photo: Jones

Kamalei Alexander. Photo: Jones

Hawaii's Kamalei Alexander Wins The Nixon WTA At Teahupoo, Tahiti

ENCINITAS, CA- Nixon's second 2010 stop of the WTA (Winner-Takes-All) was awarded to Kamalei Alexander (HAW) for riding the heaviest wave during the fifth stop of the ASP World Tour during The Billabong Pro in Teahupoo, Tahiti.

Proving that the focus of Nixon's WTA is a fun-spirited event open to all surfers from trials to finals, Kamalei's winning wave took place during the trials of the contest. Kamalei's winning wave further illustrated that the WTA can be awarded to anyone in the contest regardless if the advance in the heat or not. Kamalei's backside barrel was undoubtedly the heaviest wave of the event and the WTA award reflects that.

Kamalei joins previous WTA , Teahupoo, Tahiti winners Bobby Martinez (2009), Ryan Hipwood (2008) and Manoa Drollet (2007) and currently rides for Analog, Nixon, Electric and Channel Islands.

nixonThe Nixon WTA is a winner-takes-all event along three stops of the 2010 ASP (Association of Surfing Professionals) World Tour. Challenges in this years' Nixon WTA include Highest Heat Score (Jeffreys Bay, South Africa), Heaviest Wave (Teahupoo, Tahiti), and Triple Crown Winner (Oahu, Hawaii). One winner in each category at each location will be awarded a Nixon watch valued at over $10,000 USD. This years watches feature custom engraved casebacks, a Swiss tide movement, and either an emerald (Jeffreys Bay), ruby (Teahupoo) or diamond (Oahu) at the hour indices making this years watches truly unique and one-of-a-kind. Video content of each of the WTA stops and winners is available to view on billabongpro.com

About the Nixon WTA
Now in its fourth consecutive year, The Nixon WTA is a winner-takes-all event which awards custom, limited edition Nixontimepieces at three stops along the ASP World Tour. The three WTA challenges include: highest heat score at Jeffreys Bay, South Africa, in July; heaviest wave at Teahupoo, Tahiti, in August; and the overall Triple Crown winner on the North Shore of Oahu in December. The WTA celebrates an achievement in the contest that may have otherwise gone forgotten. The WTA makes sure to capture and reward a special moment in the event that usually coincides with the events best conditions.

About Nixon
Founded in 1997 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 45 countries, Nixon's product range has grown to include select men's and women's softgoods, leather goods and custom headphones. For more information, please visit: NixonNow.com