Keep-A-Breast/Sun Diego/Roxy Fundraiser

Sun Diego Boardshops, Roxy, And Keep-A-Breast Foundation Get Together To Honor Worldwide Breast Cancer Awareness Month With Live Art Show And Autograph Signing By Jen Smith At Fashion Valley Mall

SAN DIEGO, CA (October 1st, 2011). SUN DIEGO BOARDSHOPS will be hosting a live art show and autograph signing with ROXY and Keep-A-Breast (KAB) Foundation this Saturday at their new Fashion Valley Location to start off National Breast Cancer Awareness Month. There will be a live art show featuring special guest Jen Smith, World's #1 Women's Longboarder, San Diego native, and a prestigious artist. Keep A Breast will be donating a breast cast as a blank canvas for Jen to paint and then later it will be displayed in our store for the entire month of October. In addition, Sun Diego Boardshops will be donating an additional 25% of sales of any Keep A Breast product back to KAB during the month of October.

National Breast Cancer Awareness Month (NBCAM) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer. As well as providing a platform for breast cancer charities to raise awareness of their work and of the disease, NBCAM is also an opportunity to remind women to be breast aware for earlier detection.

Sun Diego Boardshops has 10 San Diego County locations, specializing in southern California active lifestyle and youth culture. Sun Diego provides the best selection of skate, surf and beach apparel, accessories and equipment for 30 years running. We constantly strive to give our customers a rewarding in-store and on-line experience, and their approval is our highest priority. Sun Diego Boardshops has received numerous awards and accolades over the years including the Surf Industry Manufacturers Association’s (SIMA) Women's Retailer of the Year in 2008 and Retailer of the Year in 2005. We have also been voted Best Surf Shop for 9 years running by the San Diego Union Tribune Readers Poll. We're not your standard shopping experience.

Pete Censoplano