Fans Worldwide Can Experience the Thrill of Big-Wave Surfing
HALF MOON BAY, Calif., Jan 5, 2005 — Mavericks Surf Ventures and MediaZone.com today announced a ground-breaking partnership to produce a live broadband web cast of The 2006 Mavericks Surf Contest®. The web cast will offer worldwide access to this premiere event, which will take place on 24 hours’ notice between January 1 and March 31, 2006 near Half Moon Bay, Calif. Visitors to www.maverickssurf.com, the official site, and www.MediaZone.com/mavericks can purchase an all access pass and enjoy hours of epic live action.
“Not everyone who loves The Mavericks Surf Contest® can get to Half Moon Bay on just 24 hours’ notice, said Mavericks Surf Ventures Managing Partner Keir Beadling. “Offering a live web cast gives fans a chance to truly feel like they’re experiencing the thrill of the contest. In fact, the view might be better from the computer screen than from the beach. Also for fans who were on the beach, they can come home and experience Mavericks from a different perspective by tuning into the archive with pause and rewind capabilities so that they can watch and re-watch the most exciting moments.
The live web cast of what CNN heralds as the “most dangerous surfing contest in the world will provide thrilling and up-close footage of this unique event. The cameras will take viewers into the contest waters; subscribers will hear the live on site Contest Announcer; fans will see live surfer interviews and up-close shots of, among others, returning champion Anthony Tashnick defending his title. Viewers will also get all of the behind-the-scenes footage including access to the awards ceremony and the contest winners, where these hard-core athletes will share their experiences and unique perspectives on the day.
Michelle Wu, MediaZone’s COO, believes the contest’s unpredictable and extreme nature makes it an ideal web cast event. “The thrill of watching the Mavericks Surf Contest® is hearing the thunder of the waves, seeing the determination on the competitors’ faces and watching the board cut the water. While it’s great to be on the beach, it’s only on the web that fans will be able to see close-ups of the non-stop action. Surfing fans worldwide won’t miss a beat and can watch from the comfort of their own home. Mavericks is a wonderful addition to our ever-growing library of sports programming.
Mavericks is a world-renowned big-wave break located one-half mile off the coast of Half Moon Bay, Calif. Contest organizers are expecting this year’s contest, the third consecutive to be held at Mavericks, to draw a crowd of 50,000 spectators, hundreds of media and 100,000 website visitors. The web cast will offer the next best thing to being onsite at Mavericks.
In partnership with Mavericks Surf Ventures, MediaZone launches this online offering to surfing fans worldwide. Mavericks Surf Ventures is proud to have chosen MediaZone as its partner because of its ability to stream the contest in high- quality video, ensuring that the programming remains secure while managing international access. In addition, MediaZone offers a best-in-class turnkey solution of delivering and marketing paid media coupled with full content security, billing & customer care.
Fans can sign up for the live web cast at www.maverickssurf.com (powered by Bolt Media) and at www.MediaZone.com/mavericks. For fans who sign up early, there is a discount on the All Access Pass. For the discounted price of $7.99 (list $9.99 on the day of the contest), fans can watch Mavericks live or anytime at their leisure via high-quality streams and downloads with pause and rewind capabilities. As an added bonus, fans can watch the final heats of the 2005 contest and 2003/2004 contests. Fans can start watching now and enjoy Mavericks all year long!
About Mavericks Surf Ventures:
Mavericks Surf Ventures, LLC is a partnership between surfing legend Jeff Clark and San Francisco-based sports management and marketing firm Evolve Sports, LLC. Mavericks Surf Ventures produces The Mavericks Surf Contest® and offers apparel and other licensed merchandise under the Mavericks"¢ brand. Coined as “the wave beyond,” Mavericks"¢ inspires hardcore athletes to face the unpredictably raw power of Mother Nature, and stirs the souls of those who aspire to challenge their own limits. On a date to be determined on 24-hours’ notice during the winter season of 2006, 24 invited surfers will battle to determine the next Champion of The Mavericks Surf Contest®.
MediaZone.com is a leading global provider of licensed video and audio content distributed securely via broadband networks to personal computers. MediaZone.com offers both subscription services and pay-per-view access to live event broadcasts and an extensive library of content in sports, film, TV entertainment, lifestyle, music, health, fitness, religious, international, how-to and personal development video and audio media. The company is headquartered in the San Francisco Bay Area with offices in China and Europe. MediaZone.com is a division of MIH Ltd., a wholly-owned subsidiary of Naspers (NASDAQ: NPSN).For more information, please visit www.MediaZone.com or send email to info@MediaZone.com.