Media Veteran Opens New Youth Culture Marketing Firm

To meet the soaring demand of companies wanting to capture the highly sought after youth market, Fran Richards, former publisher of Transworld Skateboarding and VP of Sales and Marketing for the Transworld Media Group, launches Modern World, LLC in San Diego, California.

Modern World, a strategic marketing, consulting and sales firm focuses on connecting corporations and their brands to the youth market through the action sports, automotive and music industries.

“Using a cultural immersion strategy allows brands to focus on early adapting youth to market their products.” explains Richards. Utilizing Richards’ fifteen years of contacts and experience in the core youth market, Modern World immerses their clients’ brands seamlessly into the respective teen lifestyles. Becoming a true part of youth culture allows for adaptation from the trendsetters and opinion leaders that lead to mainstream acceptance and adoption.

A sample of current clients include: 411 Productions, Aspen Skiing Company, Intrawest Resorts, Gravity Games, LLC, Island Def Jam Music Group, IMG Sports Marketing, and Warner Strategic Marketing.

Modern World, LLC is located at 1939 Grand Avenue, 2nd Floor, San Diego, CA 92109. Fran Richards can be contacted at 858-483-9500 or

For further info on Modern World contact Katye Abramson 858-483-9501, FAX: 858-490-3962 or