Multi-platinum Music Group Switchfoot Presents The 4th Annual Switchfoot Bro-Am

Encinitas, CA – March 12, 2008 — The Switchfoot Bro-Am charity surf contest andmusic festival returns to Moonlight Beach in Encinitas on Saturday, June 7, 2008.The Switchfoot Bro-Am is an annual event near and dear to the band’s hearts, the Bro-Am was created to give back to the San Diego community while also benefiting a localchildren’s charity.

This year’s event benefits the San Diego and Oceanside branches of StandUp For Kids, a national nonprofit volunteer outreach organization that started right here in San Diego and is dedicated to making a difference in the lives of at-risk, homeless, and street kids.”Over the past three years the Bro-Am has grown from a small dream into a beautiful reality; it’s extremely touching to see our entire community rallying together for our youth,” says Switchfoot’s Tim Foreman. “This year we’re honored to be partnering with StandUp For Kids, a nonprofit organization helping homeless and street kids in San Diego for the past 18 years. We’re thankful to live in San Diego and we’re thankful forall the people who continue to work together to make a difference.”

This year’s event will again feature a special charity auction dinner prior to the event and vendors on the beach during the event. The surf contest will be followed by a free Switchfoot concert on the beach with special guests. An afterparty at The Belly Up Tavern will round out the day to help raise additional funds for StandUp For Kids.We hope you’ll join us in this worthwhile and fun-filled event.

Date of event: Saturday, June 7, 2008
Location: Moonlight Beach
Deadline to enter a surf team: Wednesday, April 2, 2008.
Surf contest: 7AM-3:30PM
Concert: 11AM-5PM

*A FREE beach event open to the public!
*Afterparty with Switchfoot and Special Guests: 8PM @ The Belly Up Tavern! (21+,

We are currently seeking auction items and sponsors for this year’s event. Inquiriesshould be directed to Paul Myers of 540 Productions at (760) 815-6909 or via e-mail

About StandUp For Kids
The mission of StandUp For Kids is to help homeless and street kids. We do this, every day, in cities across America. We carry out our mission through our volunteers who go to the streets in order to find, stabilize and otherwise help homeless and street kids improve their lives. Our focus goes beyond street outreach and extends to deterrence and resource programs that we provide in schools and via the Internet. But all facets of our mission are guided by the mandate that our volunteers shall tell kids they care about them and then, at every point, prove it.

About 540 Action Sports
540 Action Sports is your conduit to lifestyle markets. A marketing agency that fuses action sports, entertainment, and youth culture via unique concepts, promotions, and events offering an array of marketing services including sponsorships, public relations, creative services, experiential marketing, mobile marketing, licensing, trend research and promotions. Based in Carlsbad, CA, 540 partners with brands, as well as agencies, to create, develop, and execute turnkey marketing efforts that increase brand loyalty, create visibility, and reinforce image.