Photos: G-Shock ‘Shock The World Tour’ Kicks Off In NYC


When people like Russell Simmons, Ashanti, Ivanka Trump, Erykah Bedu, and Kayne West show up for the kickoff to a tour, you know you threw a damn good party. G-Shock did not disappoint with their huge shindig at Manhattan's Cipriani this past Wednesday. Though Kayne was the entertainment for the night, G-Shock team riders Erica Hosseini and Gabe Kling were the stars – along with G-Shock’s new line of watches of course.

G-Shock’s ‘Shock the World Tour’ is a six month tour of numerous cities celebrating the iconic timepiece that has infiltrated the wrists of fashion cognoscenti, music A-listers, and action sports enthusiasts – not to mention everyman on the street.

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G-Shock team rider Erica Hosseini getting pumped for Kayne West’s performance. Photo: Stafford

G-Shock Official Press Release:

New York, New York – G-Shock truly shocked the world with a raucous party tonight at Manhattan's Cipriani Wall Street. After the unveiling of an entire new collection of the world's most famous shock and water resistant watches, the party truly kicked into high gear with an onslaught of music, fashion and entertainment's major-hitters.

Once the crowd was at a frenzied maximum capacity, Kanye West took to the stage for a killer set lasting nearly an hour. Up in the VIP room it was a Patron-fueled bottleneck of hip hop royalty (Russell Simmons, Andre Harrell, Common), major female vocalists (Ashanti, Erykah Bedu, Estelle) and a fashion editor logjam (Joe Zee, Tory Burch, and Nina Garcia).

Peppered in and amongst the smoke, champagne and indestructible watches you could find Ivanka Trump giving wedding advice to newly engaged Bethenny Frankel, Alan Cumming hanging out with a posse of New York's hottest and Constantine Maroulis taking a breather from "Rock of Ages," while Motown/ Universal queen bee Sylvia Rhone held court amidst the glitterati.

The Shock the World Tour is a six month tour of numerous cities celebrating the iconic timepiece that has become the must-have watch of fashion cognoscenti, music A-listers and extreme sports enthusiasts – not to mention everyman on the street.

This Fall G-Shock releases collaborations with famed tattoo/graffiti artist Mr. Cartoon, recording artist Redman and skateboarder/ artist, Todd Jordan. The highlight release was the G-Shock Mini – an abbreviated sized G-Shock timepiece perfectly proportioned for the stylish woman.