Pop Culture Icon Hello Kitty® Brings Unique Surf Festival To The Huntington Beach Pier, Oct. 15-17, 2004

HUNTINGTON BEACH, Calif. -Pop culture icon Hello Kitty®, who is celebrating her 30th anniversary this year, is bringing a unique surf festival to the Huntington Beach Pier, October 15-17, 2004. “Hello Kitty Boardfestsm features a family-oriented beach exposition showcasing free attractions and games, surf clinics, skateboarding demonstrations and live music all set against the backdrop of a top-rated professional women’s surfing competition.

With admission prices for area theme parks skyrocketing, entire families can enjoy attractions (free-of-charge) like a rock climbing wall, mechanical surfboard, a moon bounce house, beach obstacle course and more. Fun-filled activities include sand castle building, hula-hoop, limbo and tug-of-war contests along with crab walk races and the popular “beach ball waddle.

The young (and young at heart) can pose for photos with Hello Kitty herself and have their faces painted by the talented Hello Kitty designers at the “must-see Hello Kitty booth. Beach-goers can enter a drawing to win a limited-edition Hello Kitty surfboard, purchase limited-edition Hello Kitty surf accessories or just peruse the dozens of ultra-cool Hello Kitty products on display. As Hello Kitty is also the UNICEF Special Friend of Children, Boardfest will also be raising funds for UNICEF’s “School-in-a-Box initiative.

The action is non-stop all three days as pro surfing fans can watch 48 of the world’s top women battle for $20,000 in prizes at a four-star World Qualifying Series rated event. Sixteen more women will compete in a pro-am longbording competition. Hello Kitty Boardfest is the next-to-last stop on the 2004 Surfing America Tour and will play a critical role in determining the sport’s national champion. Expect to see Chelsea Georgeson (ASU), Sofia Mulanovich (Peru) and Rochelle Ballard (Hawaii) battle against California’s Julia Christian, Holly Beck and Jodie Nelson.

Join skateboarding stars Cara Beth Burnside and Sasha La Rochelle as they showcase their talents, pose for photos, sign autographs and offer tips to their fans. Singing star Lisa Loeb is among the celebs invited to perform and/or participate in Hello Kitty Boardfest.

Top pro Holly Beck headlines the daily surf clinics and is among the top women playing hands-on roles, educating and instructing girls of all ages on how to take their surfing skills to the next level. HB Wahine Surf School is lending its knowledge and talented staff. Each paid clinic participant receives an incredible Hello Kitty goody bag loaded with gear, event T-shirt, lunch, refreshments and “quality time with Hello Kitty.

The world has changed a lot since Hello Kitty’s arrival 30 years ago, but one thing remains the same: She’s still the same endearing character who has delighted people of all ages and walks of life. She’s a friend to girls of all ages, from tweens to teens, twenty-somethings and professional women alike. Even celebrities, rock stars and supermodels have gotten into the act; they love the fab feline, and frequently sport Hello Kitty hair accessories, jewelry, and T-shirts on the stage and screen. While her cuteness no doubt plans a huge role in her popularity, her phenomenal success is based on Sanrio’s winning philosophy that a small gift can bring a big smile to the young and young at heart.