April 9, 2008: Reef is proud to announce the recent resigning of long time brand ambassador and current ASP World Champion, Mick Fanning to a 5-year contract. The negotiations unfolded naturally as both Reef and Fanning were excited to continue the strong bond that has developed over the last 2 decades.
Fanning joined the Reef team back in 1995, establishing himself as one of Reef’s elite footwear team riders along with the likes of Rob Machado and Sofia Mulanovich. “I’m so stoked to continue my relationship with Reef, they have been my longest sponsor along with DHD (surfboards),” said Fanning. “I have been wearing Reef shoes and sandals for as long as I can remember. The people who work there are like family which makes the partnership that much easier.”
Reef’s team manager, Heath ‘Nutty’ Walker shares a close relationship with Fanning as the both grew up together on the Gold Coast of Australia and once were teammates on the Reef program before Walker transitioned into his current role. “The relationship with Mick and Reef must continue,” remarked Walker. “It’s such a genuine story as Mick has ridden for Reef for over 13 years. The brand has seen him progress through National titles, Pro Junior series, and the grueling WQS. It was satisfying to see him get onto the WCT and then to win the 2007 ASP World Title was sensational.”
Reef is celebrating Fanning’s current ASP World Title with a Limited Edition update to his famous Fanning Sandal. The “Champion Edition” Fanning sandal is in-stores now, rocking Italian full grain leather upper, World Champ commemorative logo, gold – plated bottle opener and Reef’s guaranteed fit, quality and comfort. Mick has currently been working with Reef’s designers for the next stage of the Fanning sandal, top secret and set to release Spring 2009.
You can catch Mick Fanning in the latest Reef Emag at reef.com, or stay tuned to aspworldtour.com to follow the action on the 2008 ASP World Tour.
Reef is one of the premier action sports brands in the world, and exemplifies the cool and casual attitudes of today’s youth driven boardsport market. Our brand is defined by the elite class of athletes that represent Reef products, as well as our core consumers who identify with the Reef brand’s unique blend of surf, sensuality and irreverent sensibility. At the core of the Reef brand are authentic, stylish, and comfort engineered products for guys and girls that have appealed to the millions of Reef consumers around the world since the company originated in 1984.
About the Company
VF Corporation is a leader in branded lifestyle apparel including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler-, Lee-, Riders-, Rustler-, The North Face-, Vans-, Reef-, Napapijri-, Kipling-, Nautica-, John Varvatos-, JanSport-, Eastpak-, Eagle Creek-, Lee Sport- and Red Kap-.
VF Corporation’s press releases, annual report and other information can be accessed through the Company’s home page, VFC.com.