Rip Curl Announces Mirage Boardshort Premium Retailer Partnership

Costa Mesa, CA: The launch of Rip Curl's MIRAGE Boardshort Premium Retailer Program has officially been ignited in core surf shops nationwide. The MIRAGE is Rip Curl's Ultimate Boardshort, boasting Elastostretch 3 (ES3) fabric, STL stitchless technology, and a slew of other functions and features, making it the lightest constructed performance boardshort on the market.

Sworn by and trusted by Rip Curl's A-Team, including World Champ Mick Fanning, Owen Wright, amongst others, Rip Curl has teamed up with a host of valued core retail partners to bring the MIRAGE experience to the next level. Each MIRAGE Premium Retail Partner will have a custom MIRAGE 4-way fixture, custom MIRAGE POP, and a plug on our official MIRAGE microsite:

"We believe the MIRAGE is the Ultimate Boardshort," stated Rip Curl CEO, Kelly Gibson. "We're excited to launch a program which allows us to connect the dots between our key product, the marketing that surrounds it, and a list of our valued core retail partners, which ultimately will tell the story of the MIRAGE boardshort."

Rip Curl thanks and recognizes their official MIRAGE Premium Retail Partners:

West Coast/Hawaii

Barnfields – Haleiwa, HI
Beach House – Santa Barbara, CA
Hanalei Surf – Hanalei HI
Hansen's – Encinitas, CA
HIC – Honolulu, HI
South Coast – San Diego, CA
Spyder PCH – Hermosa Beach, CA
Spyder Pier – Hermosa Beach, CA
Surf and Sea – Haleiwa, HI
Surf Concepts – Manhattan Beach, CA
Surfride – Oceanside, CA + Solana Beach, CA
Surfside Sports – Costa Mesa, CA

East Coast/Caribbean

Atlantic Beach SS – Atlantic Beach, NJ
BC Surf & Sport – Fort Lauderdale, Fl
Blonde Johns – Gulf shores, AL
Brave New World – Point Pleasant Beach, NJ
Farias – Ship Bottom, NJ
Heritage Surf Shop – Ocean City, NY
Heritage Surf Shop – Margate, NJ
Heritage Surf Shop – Sea Isle City, NJ
Inland Ocean – Altamonte Springs, FL
Inlet Outlet – Manasquan, NJ
Innerlight – Pensacola, FL
Island Water Sports – Deerfield Beach, FL
K-Coast Surf Shop – Ocean City, MD
Liquid – Rehoboth Beach, DE
Maui Nix – Daytona Beach, FL
McKevlins – Folly Bch, SC
OBBC – Nags Head, NC
Real watersports – Rodanthe, NC
Ron Jon Surf Shop – Cocoa Beach, FL
Ron Jon Surf Shop – Ft Lauderdale, FL
Sea Level – Long Beach, NY
Surf & Skate – Jacksonville Beach, FL
Surf City North – Wrightsville Beach, NC
Surfers Supplies – Ocean City, NJ
Wallerbears – Myrtle Beach, SC
Wallerbears – Charlotte, NC
WRV – Virginia Beach, CA

For more information, check out