Rip Curl USA Presents RIP CURRENTS: A Digital Glimpse Into The Rip Curl World

This being the 40th Anniversary of Rip Curl’s ‘Search’, the good folks at Rip Curl HQ decided on giving people a little glimpse into the Rip Curl world. Hence, RIP CURRENTS; a digital online mag (staying eco-smart) that delves into everything Rip Curl. From their constant successes with the SOMEWHERE events, to Steph Gilmore winning two World Titles in a row, to frothing groms like Koa Smith and Owen Wright pushing the sport to new levels, RIP CURRENTS is there to give you a look at what Rip Curl is doing to help push the envelope of progression in our beloved sport.

Rip Curl, Owen Wright, Stephanie Gilmore, Alana Blanchard, Mick Fanning

Costa Mesa, CA (February 11, 2009): In commemoration of our 40th year as a company, as well as the launch of our Spring 09 product lines, Rip Curl USA is proud to introduce RIP CURRENTS, a digital mag that showcases anything and everything popping with the Rip Curl brand.
We take you behind the scenes of our latest campaign, introduce you to the vision behind the girls’ brand, and let you get to know the brand’s icons like Alana Blanchard and Koa Smith.

Comprised of 82 digital pages, accessible by any web browser, and complimented by a melodious background track, this no-footprint, eco-friendly mag showcases the Rip Curl brand in its entirety.
To access Volume #1, Issue #1 of RIP CURRENTS, go to