Sacred Craft Expo To Honor Renny Yater

Sacred Craft Surf Expo Honoring Santa Barbara Shaping Icon Renny Yater
-Five Shapers to Replicate Classic Yater Design;
-Vintage Surfboard Road Show Appraisals; Early Bird Exhibitor Registrationyater

The Sacred Craft Consumer Surf Expo is pleased to announce the honoring of Santa Barbara shaping icon Renny Yater during the expos Tribute to the Masters Shape-off. Five shapers will be selected to replicate a classic Yater design during the Tribute to the Masters Shape-off. The Ventura Sacred Craft Surf Expo takes place April 10 & 11 at the Ventura County Fairgrounds at C-street.

Born in Los Angeles in 1932, Reynolds “Renny” Yater started surfing when he was 14. He started production shaping surfboards in 1953 at the age of 21, but not under his name. From 1955 to 1957, he glassed balsa boards for Hobie Surfboards in Dana Point and then refined his shaping skills while working for Dale Velzy in San Clemente from 1957 to 1959. When surfing hit the mainstream, Renny chose to keep his operation small and the quality high when some of his peers were ramping up and turning out the numbers. He made his name as a shaper for the phenomenal Yater Spoon, a spectacularly light and maneuverable design for the era that was incubated in the long winding points of the Santa Barbara coastline.*

yaterb“We are stoked, as well as humbled, to honor Renny Yater, a surfer, craftsman, designer and artist,” explained Sacred Craft Expo director Scott Bass. “Renny Yater has shaped thousands of surfboards for thousands of surfers and in doing so he helped shape an entire surf culture at Rincon and the surrounding areas and he continues to do so.”

Another of this years’ main attractions is the Vintage Surfboard Road Show event, which was a huge success in Del Mar.

“We are urging surfers to dig through their garages, their storage space, and their backyards for collectable surfboards and magazines that they think may hold some real value,” explained Bass. “Anything special and unique from say, 1985 or so and earlier, especially if it is in good shape, probably has value above and beyond normal used-board pricing. Our expert appraisers can determine a estimated value.”

Early bird value pricing on exhibitor booth space for the spring 2010 Ventura SACRED CRAFT Consumer Surfboard Expo is available now through March 1, 2010.

“We are ecstatic to the response we’ve received for the Ventura SACRED CRAFT Expo,” said Expo Director Scott Bass. “Exhibitors have told me that they appreciate the inherent value and the core based vibe of SACRED CRAFT. If you want to reach salt-of-the-earth surfers, SACRED CRAFT is the place. We showcase the core of the surf industry. Our exhibitors put the ‘board’ in boardshorts.”

The spring SACRED CRAFT Surf Expo takes place at the Ventura County Fairgrounds on April 10 & 11, 2010. Located smack dab on top of Ventura’s venerable C Street surf spot, it is an ideal location for demo-ing product to the consumer. As always there will be lots to do and see including live shaping, live glassing, art demonstrations, music, seminars, surf movies, surfboard demos, surfboard giveaways, book signings, autographs, food, drink and good times.

For more info including early bird booth space registration and a list of exhibitors log on to

*Courtesy of James O’Mahoney, Curator, Santa Barbara Surfing Museum

The history of our sport is the history of the surfboard. Nothing has defined the surfing experience more than that on which we ride the waves. Nothing defines the surfer more than his (or her) surfboard. So much more than a tool, the surfboard has become a philosophical icon, a sacred craft, a culturally pervasive symbol of freedom, adventure and enduring youth.