Seven Tiki To Sponsor Miss Reef Contest

Seven Tiki Rum To Sponsor Miss Reef Contest During The Reef Hawaiian Pro At Haleiwa

Seven Tiki Official Sponsor of The 2010 World Miss Reef Hawaiian Pro taking place during the Reef Hawaiian Pro in Haleiwa, Hawaii, event brings together 12 worldwide Miss Reef winners to crown World Miss Reef

CORAL GABLES, FLA. — NOV. XX, 2010 — SEVEN TIKI® Spiced Rum, a Fijian rum with spices and other natural flavors, today announced its sponsorship of the 2010 World Miss Reef Hawaiian Pro (WMRHP). As the sole sponsor of the event, SEVEN TIKI will be prominently featured throughout the event to crown the 2010 World Miss Reef. Taking place Nov. 13 during the Reef Hawaiian Pro surf contest in Haleiwa, Hawaii, the event will be streamed live at the Triple Crown of Surfing website. The World Miss Reef Hawaiian Pro winner will receive US$5,000 and be featured in the 2012 Miss Reef calendar, the runner-up will receive US$3,000 and the second runner-up will receive US$2,000.

"Miss Reef is a cultural icon in the surfing community and continues to define the beauty and sophistication that is the Reef hallmark of a fascinating, independent and creative culture," stated Brian Shaifer, senior brand manager for SEVEN TIKI. "It's absolutely incredible Reef has allowed us to work with them for the most excellent Miss Reef pageant, yet."

With contestants from Argentina, Brazil, Panama, Indonesia, Peru, United States, Hawaii, Morocco, Barbados, Costa Rica and the Netherlands, the contest is representative of the unique styles found around the world.

"Hawaii is the perfect place to have the World Miss Reef Hawaiian Pro because like Hawaii, Reef is the quintessential exotic beach brand with an authentic surf culture and a mysterious magnetic spirit," stated Alejandro Azpiazu, Miss Reef world manager. "The mystic of Miss Reef is unique to Reef, and with the inroads SEVEN TIKI has been making in the surf community we feel very comfortable with their sponsorship and commitment to the World Miss Reef Hawaiian Pro."

The World Miss Reef Hawaiian Pro presented by SEVEN TIKI
Nov. 13, 2010; 4: 00 p.m. HAST (10:00 p.m. EST / 7:00 p.m. PST)
Location: Haleiwa, Hawaii
Prize Purse: $10,000

Website: with replays of the event throughout the Reef Hawaiian Pro surf contest webcast"Being involved in Miss Reef is exactly what SEVEN TIKI stands for. The escapism, exquisite product, and naturalistic traditions of Miss Reef parallels our brand perfectly," continued Shaifer.

In addition to the WMRHP, Miss Reef contestants will be available for autographs at several local surf shops including Surf N Sea, Blue Hawaii, HIC, and Town & Country between Nov. 11 and Nov. 18, 2010. Check out the Triple Crown of Surfing website for updated information on the autograph sessions.

SEVEN TIKI is a Fijian rum made from the finest Polynesian sugar cane, sun-baked Indonesian nutmeg, Madagascar vanilla beans, other exotic spices and untouched water to produce a full-bodied, smooth premium rum specialty. SEVEN TIKI is crafted in honor of brave Polynesian Navigators, known as the Great Fleet, who set out in seven canoes from Hawaiki in search of the land of the long white cloud, Aotearoa. These brave watermen carved a Tiki into the helm of each canoe so that it would cast a shadow to the East or West and keep the voyage true. SEVEN TIKI is crafted and in honor of these legendary gods and intrepid navigators. For additional information about SEVEN TIKI visit

About Reef
Reef is the exotic beach brand with its roots in an authentic surf heritage and a mysterious sensual spirit. Our purpose is to create innovative, comfortable products through a free-thinking, inspirational and soulful culture.