SME To Host International Surfing Day Web-A-Thon

SME Hosts The Surfrider Foundation And TransWorld SURF On International Surf Day And Unveils New Creative Direction On Smelive.Com

JUNE 19th, 2012, Irvine, CA: –Wednesday, June 20th 2012 SME live hosts the inaugural LIVE web-a-thon for International Surf Day in the Ubiquity Studios in Irvine, CA. All eyes will be on hosts Chris Coté and Susan Holmes McKagen as professional surfers, surf industry dignitaries, countless musicians, environmentalists, and celebrities lend their voice to the causes spearheaded by the Surfrider Foundation.

"Over the last eight years International Surfing Day has gone from a small handful of events here in the United States to over 120 events in nearly two dozen countries worldwide," says Matt McClain, Surfrider Foundation's Director of Marketing. "This year we really wanted to step things up for those people who might not be able paddle out or to attend an event. Now everyone everywhere can participate."

In addition to providing studio services for the venue, digital media agency SME will also be producing the live webcast and unveiling new creative for their popular website “We’ve spent the last couple years building a groundswell of momentum within alternative culture media”, said Matt Patterson, VP of Marketing and new business development. “The new look & feel of the site reflects our position it’s simple, clean and allows the content to shine.”

The International Surf Day web-a-thon will be carried live on and

About SME:
SME is the premiere vertical action sports multiple media site. We create, develop and distribute original content, and contests, both online and offline. We spotlighting young up and coming athletes and artists as we are the authentic expression of action sports, film fashion art and music.

About Surfrider Foundation:
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 250,000 supporters,activists and members worldwide. For more information on the Surfrider Foundation, visit

About International Surfing Day
International Surfing Day is a worldwide celebration of the sport of surfing and an opportunity to give back to our coastal environments through various events organized by the Surfrider Foundation. Founded in 2005 by Surfrider Foundation and Surfing Magazine, International Surfing Day has gone from just a handful of local observances in the United States to more than 200 events in 30 countries worldwide. For more information on International Surfing Day, visit

About TransWorld SURF
Since its inception in 1999, TransWorld SURF has become the embodiment of youth, progression, and innovation. Through its print, digital, video, and event properties, TransWorld SURF is the fastest growing surf media company in the industry. Found online at TransWorld SURF is based in Carlsbad, California, and published by TransWorld Media, the world's leading action sports media company. TransWorld is a division of Bonnier Corporation.