Surfrider Gets The Ball Rolling At ASR

On the first day of the ASR trade show in Long Beach, California the Surfrider Foundation held a meeting with its National Advisory Board to reinforce the lines of communication.

The advisory board was created to serve as a guiding group for the organization. According to Chad Nelson, environmental programs manager, “There are many members who bring a wide variety of special resources and abilities to help the Surfrider mission.” The goal of the advisory board is to utilize these skills. As board members, the Foundation creates a place for their voices to be heard. The meeting at ASR was the first step in bringing a revitalization of this group of people working with Surfrider.

Former Executive Director Pierce Flynn began his new role as chairman of the board with an introduction to the meeting. Mark Cousineau, Surfrider Foundation board president, followed with a quick summary on the state of the organization and the need to “reengage” the advisory board.

The attendees included ten full-time employees from the national office, various press representatives, and chapter members.

After a quick discussion about improving the effectiveness of the board, attendees suggested courses of action. It was noted that because the advisory board has a lot of media contacts, it should provide a tip sheet to these people on relevant environmental issues and legislation. Attendees also suggested that the advisory board create a kiosk for communication with Surfrider staff and among themselves, such as a chat room on the Web page. The advisory board could be a good “go-between” for communication with other organizations, said one attendee.

The next meeting is tentatively planned for the San Diego ASR show in September. For information on the advisory board or membership, call the Surfrider Foundation at: 1-800-743-SURF, or look up the Web site at:

¿Aaron Checkwood