The Butts Are Back!

2010 Miss Reef Calendar

2010 Miss Reef Calendar

In the theory of "Do What You Do Best" the crew at Reef has brought back they're ever-popular Reef girls...this time in the form of a wall-hanging calendar. Shot entirely in Brazil (home to the best butts in the world), the 2010 calendar is the first in a series of five that will explore different countries in South America as a tribute to Reef's South American roots...and the regions beautiful women! The 2010 Miss Reef Calendar is now available at core shops, get yours today, and while you're wife may not like it, until she has the rig of a Brazilian bikini model, tell her to deal with it!--JC

Reef Channels The Best Of Brazil For 2010 Miss Reef Calendar

(Carlsbad, CA) – September 5th2009 - Shot on location in North Eastern Brazil, The 2010 Miss Reef Calendar is the first year in a series of five, which will explore different countries throughout South America. Each calendar will be shot in one exotic location, with models native to the area as well as local photographers to create the most authentic Latin experience. The Miss Reef calendar will be available 10/15/09 at core retail shops and on


Miss April

As Reef celebrates its 25th anniversary this year, another milestone has been reached. The 2010 Miss Reef calendar is the 10th annual calendar ever produced.

Reef Latin American Marketing Manager, Alejanrdo Azpiazu, notes, "To commemorate both occasions, Reef set out to do something really special. We approached this calendar with a unique concept of keeping the entire production native to Brazil. We also experimented with a new way of portraying Miss Reef, while staying true to the mysterious sensuality of her identity."

Looking forward to 2011, the Miss Reef calendar will be shot in a mystery location in Latin America, using native models and photographers to that region. Stay tuned for more details.

Azpiazu continues, "The Miss Reef calendar is really an homage to the Latin roots of Reef, while celebrating the exotic beach culture around these destinations. There's not a more visually stunning way to keep track of time..."

For calendar downloads and a behind the scenes look at the photo shoot, please visit .

About Reef
Reef is the exotic beach brand with its roots in an authentic surf heritage and a mysterious sensual spirit.

Our purpose is to create innovative, comfortable products through a free-thinking, inspirational and soulful culture.