Oceanside, CA - March 27, 2008 - Transworld Business, a division of Bonnier Corporation, is pleased to announce the complete relaunch of their Web site and hiring of Online Editor Kailee Bradstreet.
The Transworld Business Web site has been revamped with a new, cleaner and more organized layout featuring up-to-the-minute information that is refreshed throughout the day. Along with all of the elements of the print magazine, TransworldBusiness.com incorporates videos, athlete and company interviews and profiles, and photo galleries displaying new products and event coverage. The new format and innovative features bring the site to the forefront of technology and create a more easily accessible path to the latest action sports industry news.
“This new site gives our readers the ability to track important industry news as it breaks,” says Rob Campbell, publisher of Transworld Business. “That combination of relevant info and valuable archival data creates the ultimate resource for anyone who makes a living in boardsports. I’m proud to finally have an online presence that lives up to the reputation Transworld Business has built in print.”
Kailee Bradstreet grew up surrounded by action sports enthusiasts, living only hours away from Sugarloaf and Sunday River - two of New England’s most notorious shred spots. Trumping her love for the outdoors, however, is her passion for writing, which landed her in Southern California after a two-year stint with The Bangor Daily News, the second-largest circulation newspaper in Maine. Further building upon a journalism degree from the University of Maine, Kailee worked for a Carlsbad Web design company before she landed the position as Online Editor for Transworld Business.
“Kailee has the perfect skill set to coordinate our online efforts. She’s like a case study in the new breed of Web editor, a solid journalist at the core with sophisticated knowledge of new technologies available to deliver content most effectively.”
About Transworld Media
Transworld Media is the world’s leading action sports media brand and publisher of action sports publications and Web sites in terms of advertising, audience, and brand recognition. Based in San Diego, California, Transworld properties reach a combined monthly audience of more than 5 million teen boys, one of the most challenging audiences to reach through traditional media. The division’s magazines - all leading publications in their categories - include Transworld SKATEboarding, Transworld SURF, Transworld SNOWboarding, Transworld RideBMX, Transworld Motocross, and QUAD Off-Road.
These six consumer titles, as well as the monthly trade magazine Transworld Business, are the print foundation of a multi-media platform including action sports films, leading events, and the Transworld Matrix of Web sites, found at TransworldMatrix.com, the largest action sports community online.
Transworld is a division of the Bonnier Corporation. Bonnier Corporation BonnierCorp.com is one of the largest consumer-publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.