Walk The Walk Fashion Comp At The US Open


Walk the Walk Narrows the World's Biggest High School Fashion Competition Down to Four

Teams from California, New Jersey and Hawaii compete at U.S. Open of Surfing this summer for bragging rights as the most fashion-forward school in North America

HUNTINGTON BEACH, Calif. — May 18, 2010 — Walk the Walk, a high school fashion competition that's best described as "Friday Night Football" meets "the Runway," is in the last phase of determining the finalists for this year's National Championship event at the U.S. Open of Surfing, the world's largest action sports event. With four schools having already survived a grueling three months of online video challenges, all eyes are now on the submissions in the wildcard round, pitting 26 schools against each other for the final spot. The five finalists will then create their own 5-minute fashion show and compete on the runway to win the grand prize of $25,000.

The 2010 Walk the Walk competition, supported by Hurley, as well as Converse and SkullCandy, has taken a spirited twist from years past. Hurley challenged 30 schools to commit to a series of three separate video challenges showcasing everything from "Make a Hurley Commercial" to "Show us What You're All About."

"Since February, students have used social networks and viral marketing to promote their videos, resulting in thousands of people coming to Hurley's site to vote. We've seen principals send out mass emails and students secure TV news coverage and local newspaper headlines. These kids are already experts in grass-roots marketing," says Hurley's Walk the Walk Executive Producer Kristin Whalley.

When the text-message flurry settled, finalists from three separate regions prevailed: Huntington Beach High School (California), Pearl City (Hawaii) and Toms River East (New Jersey). Add in last year's Walk the Walk winner, Lincoln High School (San Diego), and you have four out of five schools slated for the National Championship on the beach at the U.S. Open of Surfing.

The backdrop of the world's largest action sports event will bring in tens of thousands of fans, celebrity judges and a $25,000 donation for the winning school. The U.S. Open of Surfing is hosted from July 31-August 8, with Walk the Walk taking the spotlight from the surf, skate and BMX action on Friday evening, August 6th.

Yet there is one final spot to determine. All submissions for the final wild card have been uploaded to www.hurley.com/wtw , and visitors can vote for their favorites now.

"Every year, I'm blown away at how these schools raise the level," says Hurley Founder and Chairman Bob Hurley. "Never underestimate the kids' creativity."

About Hurley
Founded in 1999, Hurley is an authentic "Microphone for Youth" brand rooted in surf, skate, art, music and beach cultures. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, loungewear, swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley's corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney, Barcelona and Bali. www.hurley.com

Staged at the famed Huntington Beach Pier July 31 to August 8, 2010, the U.S. Open is the world's largest professional surfing competition, and hosts hundreds of world-class athletes along with skateboarding, BMX, music, fashion and youth culture. Boasting a rich history dating back to 1959, the massive event boasts North America's only combined ASP Men's Prime and women's six-star World Qualifying Series (WQS)-rated events and is a pivotal point on the ASP World Tour. More information is available at www.usopenofsurfing.com