WAX Launches Video Streaming Platform

Wax Launches Innovative Video Streaming Platform Dedicated To Action And Outdoor Sports Film Enthusiasts

Largest Library of Digital Action and Outdoor Sports Films Now Available in Streaming HD Quality via OnWAX.com

LOS ANGELES – October 4, 2011 –- OnWAX Media Holdings Corp. (WAX), today announced the launch of its new streaming video service for the action and outdoor sports audience. OnWAX.com provides action and outdoor sports enthusiasts with access to over one hundred premium films from anywhere in the world where there is a high speed internet connection. Films cover several genres including surf, snowboard, ski, skateboard, mountain bike, motocross, climbing, and more. There is no third party advertising that interrupt film viewing.

"We believe in championing innovation and exposing the best films and filmmakers in this genre to the most people possible," said WAX CEO, Andrew Tow. "OnWAX.com will enable someone who is passionate about the action or outdoor sports lifestyle to experience it, even if they are somewhere in the world that doesn't normally enable them to get close to it, for a reasonable price. All they need is a computer or internet enabled television, and a high-speed internet connection."

WAX has the most extensive library of premium action and outdoor sports films and will power OnWAX.com with this ever-expanding catalog which includes titles previously available only on DVD. WAX is a culmination of 11 premier action and outdoor sports media companies and libraries including VAS Entertainment, Koastal Media Distribution and Studio 411. WAX works with some of the top filmmakers and producers in the action and outdoor sports industry, including Teton Gravity Research, Standard Films, Freeride Entertainment, and Kai Neville Studios among others.

"The launch reflects a new era in action sports video content," said Tow. "The athletes featured in the films and the filmmakers are at the forefront of their sports, and there was a need for a secure, digital platform to support them."

The video streaming technology of OnWAX.com is supported by Silverlight, the highest-quality, most reliable platform developed by Microsoft for delivering protected media experiences. It delivers an optimized, enhanced high-definition (HD) video experience for viewers, with powerful online security to prevent intellectual property theft.

"The digital landscape is ever-evolving, as is the way people consume media, which makes it crucial that we as filmmakers are addressing this and that our work is accessible on the right platforms," said Mike Hatchett, owner of Standard Films. "WAX is filling a need for both consumers and filmmakers, by providing an unprecedented video catalog, as well as much needed intellectual property protection."

Members of OnWAX.com have a choice of watching films by renting one at a time, or unlimited access with a monthly membership fee of $7.95. There is also an annual VIP membership for $119.95 that provides special benefits and access to promotions, film launches and money-can't-buy experiences. For more information, visit OnWAX.com .

About WAX
OnWAX Media Holding Corp. (WAX) is the leading distributor of action and outdoor sports films, across the broadest and most advanced platforms available to the genre. WAX distributes packaged media to over 6,000 retailers; holds contracts to air films across a variety of digital platforms; provides television video-on-demand content; and owns a proprietary, secure and innovative direct-to-consumer streaming platform at OnWAX.com

The company's mission is to deliver the largest library of best-in-class action and outdoor sports films to a global audience. WAX represents the interests of some of the most influential filmmakers and recognizable brands by maximizing value via comprehensive multi-platform rights exploitation.

WAX maintains the largest and most awarded collection of film content in the genre.

The WAX team comprises broadcast media executives, award winning producers, distribution experts, and passionate participants in the action and outdoor sports lifestyle. WAX is headquartered in Cardiff-By-The-Sea, CA. For more information, visit OnWAXMedia.com or connect via Facebook.com/onWAXMedia , LinkedIn.com/company/onwax-media or Twitter.com/onWAXMedia .