Enhanced Look and Feel Online for XcelWetsuits.com
HALEIWA, OAHU, HAWAII – NOVEMBER 27, 2006 – Xcel Wetsuits has launched a redesigned, upgraded Surf section of its Web site today at www.xcelwetsuits.com.
Photos, Video Clips, Dealer News Welcome
To continue building site interactivity, customers and Xcel dealers are invited to submit photographs and video clips to be posted in the Surf Gallery section. Xcel dealers are especially invited to submit their latest store happenings for posting under Recent News.
All submissions should be relevant to Xcel (showcasing an Xcel product or products) and must adhere to these requirements:
Photographs: JPEG format; at least 500 pixels wide; 72dpi.
Video Clips: 640×480 pixel Quicktime or MPEG4 formats; maximum 2 minutes.
News Postings: Any text format; one (1) accompanying JPEG image may be submitted to appear with the news post. Submissions may be sent to Xcel directly via e-mail at email@example.com.
Better Engagement, Functionality
Better suited for engaging customers, Xcel has stepped up its site navigation, graphics, and functionality. Still in place is the online Dealer Finder tool, which allows customers around the world to simply log on and find their local Xcel distributor. Visitors will also have better access to the latest Xcel news, displayed on the Surf section main page.
“Xcel’s improved Web site is all about our customers, everywhere,” says Ed D’Ascoli, president and founder of Xcel. “We want people to interact with our products easily and accessibly – and to do that, our online presence must be top-notch. Redesigning our site, especially around Xcel’s Surf offering, is part of that strategy.”
Xcel’s Complementary Online Sites The launch follows Xcel’s unprecedented success with its 2006 Xcel Pro Presented by No Fear Web site, which included a live Webcast and streaming contest results. Incredibly popular during the three-day competition, Xcel attracted local visitors and browsers from around the world – with visitors coming from six different continents.
To complement the enhanced Web site, Xcel is also launching its MySpace page as an additional resource at http://www.myspace.com/xcelwetsuits. For any Xcel Web site or MySpace site-related questions, please use the “Contact” feature on the official Xcel Wetsuits page, or e-mail firstname.lastname@example.org.
About XCEL WETSUITS
Established in 1982 in Hawaii on Oahu’s North Shore, XCEL is a worldwide wetsuit brand that is distributed throughout the U.S. and 16 countries. XCEL’s markets include surfing, diving, wake boarding and sun protection. For more information, please go to www.xcelwetsuits.com.