Agenda Summer 2017: Highlights from Day 1

We laced up our shoes and hit the tradeshow floor for the first day of the Agenda Long Beach Summer 2017 show. Here are the brands and products that caught our eye.


Agenda Summer 2017

The pinnacle piece for Vans, now and moving into next season, is the introduction of the UltraRange series, Vans’ athletic-inspired line that they play to continue to grow.

As a heritage footwear brand, Vans is continuing to experiment with colors and fabrications, even within its Classics collection. Seen here a pink suede (left) and gum sole construction that is catching interest.

Agenda Summer 2017

The big story in men’s apparel is that Vans has just introduced its first technical performance line for skateboarders, starting with the Versa Hoodie. Although it looks minimal, the Versa has a multitude of performance features like antimicrobial and reflective properties that function while skating.


agenda summer 2017

Electric was showing some of it’s newest pieces, including this simplistic black frame, the Crasher, that also happened to catch the attention of one Gwenyth Paltrow, who was spotted wearing them in Cannes, France recently.

agenda summer 2017

On the men’s side, The Knoxville is still the best selling frame. This year, Electric is expanding that collection with the Knoxville Sport and the Knoxville Pro, and have taken elements of the frames (such as the silicone touch points on the nose bridge and variations of the arms) to create a new Cycle Zombies collab, the Zombie S, pictured here.


Agenda Summer 2017

The Base Tide Pro is the newest addition to the Nixon family, and comes in some neutral color ways and this popular neon green pop.

agenda summer 2017

Nixon’s “Smart Analog” is the evolution of the brand’s development in the smart watch category. The brand has streamlined the piece to include the top 5 functions an outdoor enthusiast or surfer would absolutely need in their everyday lifestyle.


Agenda Summer 2017

Patagonia was showing off some of its newest styles for women’s swim, including this gem: The Nireta top and bottom, featuring the brand’s nano grip technology to keep everything in place.

Agenda Summer 2017

Moving forward, all of Patagonia’s suits are made from Yulex, a plant-based sustainable material. Seen here, a new spring suit silhouette for women — a category Patagonia is placing increased emphasis on.


Agenda Summer 2017

Roark’s “Hineapple” print is extremely fitting as the latest collection sees the character exploring through Jamaica. The brand is also ramping up their board short tech with a new forward angle seam that reduces friction, and provides “the path of least resistance.”

Agenda Summer 2017

Boardshorts are a major push for Spring 2018 for Roark and new Designer Danny Geary.


The Chiba Quest is a unisex travel shoe, with simplicity-focused construction.

Sanuk debuted apparel at this summer’s show – a first for the brand.
The line includes tees, tanks, hats, socks, a beach towel that turns into a bag, and a changing towel.


Shwood x Shaper Studios teamed up to create two unique frames – seen here are the colorways for the Francis frame. Shaper Studios collected resin for 6 months, which was then incorporated into a limited run of frames.

The Shwood x Iron Resin collaboration is centered around riding motorcycles and the unique demands riders face. Magnetic lenses let riders easily transition from day to night.


The embroidery on this military-inspired jacket adds a feminine touch to a more masculine fit. Military and tomboy style fits for women continue to trend on the tradeshow floor.

The Levis Wedgie jean continue to be the most popular silhouette for the brand.


Slowtide’s poncho features dual entry pockets that make changing a breeze.