Amazon to launch new athleisure collection

Amazon is working on a new private-label athleisure collection, according to a Bloomberg report.

amazon athleisure

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The mega-retailer, which has already caused serious disruption across consumer spending, is partnering with a Taiwanese vendor and supplier that also produce apparel for major companies like Gap, Uniqlo and Kohl's Corp.

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Eclat Textile Co., one of the Taiwanese companies rumored to be a part of the project, is “especially noteworthy because it makes clothing for Nike Inc., Lululemon Athletica Inc. and Under Armour Inc. and has key expertise in making high-performance sportswear,” Bloomberg reports.

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Amazon declined to comment on the new collection, but analysts speculate the move toward private label is an effort to fill gaps in inventory, sending a strong message to brands that have withheld selling their entire offering on Amazon: If consumers can’t find a brand’s products on its site, Amazon will make its own and become a direct competitor in that category.

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