Action sports patron saint Chris Coté on the Monday M.A.S.S.

If you don’t know Chris Coté, you’re missing out. That’s really all there is to it.

Monday M.A.S.S.

Coté at the office, making hard work look easy.

Luckily, if you haven’t gotten to know him yet, he’s got a brand new way for you to make an acquaintance- the Monday M.A.S.S. Podcast.

Coté has been involved in the action sports industry for years, including his tenure as Editor-in-Chief at Transworld Surf, as well as his experience as television host, commentator, DJ, and working with brands that include Vans, Red Bull, Volcom, World Surf League, Dew Tour, GRIND TV, Yew Media and more.

But for Coté, this just wasn’t enough to keep him busy. The journalist/industry expert/pesonality has a new gig to add to his resume: podcast creator and host. The Monday M.A.S.S. podcast is dedicated to surf, skate and snow, as well as taking a fresh look at the happenings of the action sports world from the perspective of Coté.

Monday M.A.S.S.

Coté getting down to business, his way.

Transworld Business chatted with Coté to find out more about his newest project: from how he got inspired to take the podcast plunge, to his dream guests.

Interview has been edited for length and clarity.

Monday M.A.S.S.

The Monday M.A.S.S. podcast is a great way to start off the week. Photo: Monday M.A.S.S.

What inspired you to fill the void in action sports news?

I love action sports. There, I said it. I love skating, surfing, and snowboarding and would be geeking out on these things all day anyway, so why not share my stoke? I work in all three arenas and consider myself an authentic and knowledgeable voice in each discipline, which is why I felt like I had the credibility to mesh the three on one podcast. With FUEL TV gone and only a handful of print and online proprieties talking about action sports, I figured I could jump in by way of a podcast to fill the void, to inform and entertain both the core and casual action sports audience.

How long had you been developing the podcast before its launch this year?

I’ve been wanting to do a podcast for about eight years but could never really hone in on something that would keep my interest, as well as be sustainable week in and week out. I got a big push and confidence boost from my partner at YEW Media, Chris Cantore, who gave me all the tools I needed to start The Monday M.A.S.S. – he is a powerful force behind the M.A.S.S.!

How did you decide to go with the podcast format?

Like everyone else I saw podcasts of all kinds blowing up. I’ve done and will continue to do edited video posts and live content, but podcasts give you a lot of freedom because they’re relatively cheap to do, they’re easy to distribute, you can say whatever you want, and the audience is growing so fast. There are a lot of people out there who don’t listen to radio or music anymore, just podcasts. The future of podcasts is bright and I want to, sorry for the pun, ride that wave.

Monday M.A.S.S.

Chris Coté

What aspects are you taking from your vibrant career in action sports reporting to your new endeavor?

All of it. My 13+ years at TransWorld SURF, my work with FUEL TV’s Daily Habit and Action Sports + shows, my commentary with Vans Park Series, Dew Tour, Red Bull, etc. My daily skate and or surf sessions with friends. My love of skate and surf videos. My love of riding decent snow as often as I can. And my relationships with action sports experts and professionals who make appearances on my show.

What do you think is behind the appeal of podcasts? We've seen them explode in popularity in the last few years – is there anything specific culturally that you think is responsible for that interest?

I think there are a few main factors including the ease of which you can find a podcast that fits in to your interests no matter how random they may be. Do you like cooking with bacon? There’s a podcast for that. Do you carve miniature sculptures of dragons using butter – there’s a podcast for that. Do you like to know about who just dropped the sickest snow video part of the year, who just grinded a 37 stair rail, where the surf was pumping, what’s going on with Kelly Slater’s losing/winning streak, why are sharks biting everyone, and what kind of soap Todd Richard’s uses in the bathtub? Well, there’s a podcast for all of that, it’s called The Monday M.A.S.S. with Chris Coté.

(If you really want to know, Todd doesn’t use soap, he bathes in fancy hand sanitizer and covers himself in baby powder and silk undergarments before leaving his house every day.)

Monday M.A.S.S.

Coté in Cabo.

What are the plans for the M.A.S.S. Podcast for 2017, and beyond?

Grow the audience, and eventually create a video component so you can all watch me talk about action sports in my pajamas or Speedo, depending on what time of year it is.

Who is your dream guest for the podcast?

I just got Nyjah Huston, Jeff Grosso, Jimmy Wilson, Todd Richards, and Thomas Barker all one one episode (May 8) so that was pretty dreamy. I’d like to get, Kelly Slater, Leticia Bufoni, Tony Hawk, Todd Falcon, Mark McMorris, Zoltan Torkos, John John Florence, Bruce Springsteen (he surfs), Kyle Walker, Ishod Wair, Gary Rogers, Guy Mariano, Gerry Lopez, Occy, Tom Curren, etc. I have a lot of podcasts to do so I need a lot of guests, the cool part about my show is I can do it with or without guests.

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