Agenda Las Vegas August 2014
Agenda Las Vegas: The Intersection of Street and Surf
Words & Photos: Rhea Cortado
Day Two Update:
The aisles were packed during day two of Agenda Las Vegas at the Sands Expo. The overall theme for the show, besides attracting a more diverse range of international buyers (see earlier report below) seem to be the return of bigger booths. Brands like FlexFit and Reebok built out towering structures compared to the norm at Agenda shows, which has been the unified, one-level bare bones showroom style booths.
Agenda Las Vegas had a strong start Monday, August 18, attracting a global reach of buyers flocking to Sin City for the bi-annual trade shows. Held at the Sands Expo Center and part of the Modern Assembly collective of brands, attendee traffic free flowed to and from the neighboring denim-centric Liberty Fairs and Capsule, a curated show for artsy emerging brands. Stores ranged from Zappos, Nordstrom, Zumiez, Amazon.com, and Buckle to the mom and pop boutiques in cities across the U.S.
"This is the first season we've done all three [Agenda shows] in Long Beach, New York and Vegas," said Luis Calderin, Brand Manager - apparel and bags for Burton. "This show feels more like an international buyer. It has a true streetwear feel."
Tyson Rossi, national sales manager of Famous said, "Foot traffic is great. Brand mix is great. We have [seen] people in genres we're not embedded in yet." Shawna Olsten of Native Shoes added that the energy of all the shows at once fed off each other. "Some of the best accounts are here. It's getting us into influencer doors," said Olsten.
While other tradeshow editions for the endemic market may highlight the advanced performance features of garments, brands emphasize style as the main attraction for their booth displays in Vegas. Poler's "Letente" rooftop tent lured visitors to climb the ladder to take a peek inside. Co-founder and creative director of Poler, Benji Wagner said that the majority of buyers they saw in Vegas were from lifestyle boutiques interested in "aesthetics more than function."
Burton kept up the camp vibes with its "Safari" collaboration with outdoor brand Big Agnes, which included a bright zebra print tent, sleeping bags, comforter, and folding camp chair. Moto brand Alpinestars debuted its lifestyle collection of apparel in slimmer fashion cut wovens, 40 single cotton T-shirts with smaller logos and light jackets with motorcycle characteristic detailing. The new beach clothing brand Banks, founded by Brad Gerlach and Chris Del Moro, had an eco-focused message of "style and understated functionality with sustainable approach to design." The clean and simple trunks are made from organic cotton and recycled poly.
Incase merged both functional protection and understated style in its new collaboration of bags made for GoPro cameras and accessories. The outside of the backpack was free of excessive busy pockets, and the interior opened up to special organized compartments for all camera accouterments such as housing, cables, and a charger. Insight was back after a brief transitional period with a new Spring 2015 offering that had the same fashionably outgoing and irreverent Insight flavor that popularized the brand, but now designed in the United States for the American customer.
Check out our live Instagram feed for Agenda Vegas below:
Agenda Las Vegas kicked off this week at the Sands Expo inside the Venetian | Palazzo in Hall D., running through Wednesday, August 20. TransWorld Business is on site at the show, as well as the other events happening simultaneously as part of the Modern Assembly-- a collective of six shows under one roof that includes Liberty, Capsule, MRket, Stitch, and The Accessories Show.
About Modern Assembly in Vegas:
Modern Assembly, a strategic tradeshow alliance made up of Agenda, the BJI Fashion Group Shows (including AccessoriesTheShow, MRket and Stitch), Capsule and Liberty, has announced a unified presence that debuted in Las Vegas in August 2013.
In a move that dispels the myths and competitive nature between the fashion tradeshows of yesteryear, the shows that comprise Modern Assembly provide an ideal mix of resources in the right environments, with the utmost of convenience by co-locating and cross-marketing. Modern Assembly presenta a strategic, unified and global approach to promoting Las Vegas as a major fashion destination, to elevate the experience for all participants. Modern Assembly enriches the Las Vegas market by enabling retailers to shop authentic shows that have real roots and meaningful solutions for a complete array of industry segments and will offer buyers an unparalleled experience that values and promotes a vast range of selection, fine-tuned merchandising and a high-level of customer service.
Agenda, the Los Angeles, California-based show centered on action sports and streetwear, and Liberty, a new show concept by industry veteran and original Project Show founder Sam Ben-Avraham, made their debut as part of Modern Assembly in 2013. Those two shows join Capsule, AccessoriesTheShow, MRket and Stitch, which already called the Venetian Resort and Sands Convention Center home. AccessoriesTheShow (women's accessories), MRket (classic to contemporary menswear) and Stitch (better to contemporary women's RTW) are part of the BJI Fashion Group, which in 2005 launched events in Las Vegas to exclusively serve the better market. Capsule, the high-end, directional contemporary show featuring a tightly edited selection of men's and women's labels, has also been part of the group for the past seven editions.
For more info: themodernassembly.com