Agenda Partners With GrindMedia On New Video Platform ‘The Break’

AGENDA Show Introduces the "THE BREAK" in Partnership with GrindMedia

Agenda and GrindMedia unveiled a new video platform this morning called The Break, which will kick off  at the upcoming July Long Beach show, and be used as a vehicle to highlight exhibiting brands and help them break news about products and other initiatives, according to Agenda VP of Sales and Marketing Mike Carter and the team at Agenda.

Stay tuned for a more in-depth talk with Carter and GrindMedia about how the new concept was born, why they saw a need for a new video platform in the space, and their overall take on the future and direction of action sports tradeshows.


PRESS RELEASE: Long Beach (June 4th, 2013) -- AGENDA Show, the leading forum for action sports, streetwear, lifestyle and sneaker industries, announces partnership with Grindmedia to elevate brand exposure to new heights at the Long Beach trade show this summer with "The Break".

After much success in previous years, AGENDA, never following the traditional trade show format, is launching "The Break." "The Break" will debut as a product lounge and a platform for participating brands to showcase their latest and greatest from upcoming collections and engage a broader audience in a more dynamic fashion than ever before. In joining forces with Grindmedia, renowned media giant known for delivering unparalleled action sports content; AGENDA seeks to heighten the tradeshow experience highlighting the best of what's to come with "The Break". The platform will create a unique stage on which brand stories and new products can come alive in a unique, candid manner and be leveraged to a larger and engaged audience almost immediately.

"We're excited to partner with Grindmedia and introduce this innovative platform to our show," said Mike Carter VP of Sales and Marketing for AGENDA. "The Grindmedia viewer reach is tremendous. It's a great alliance that fits the strategic vision of Agenda giving an even greater voice to the top, forward-looking brands in youth culture-providing an added opportunity for brands to show off their newest products and tell their brand story."

"Agenda, over the last ten years, has broken down barriers by creating and curating an effective medium for emerging and established brands to tell their stories and to legitimately get business done," said Tony Perez, Publisher of Surfer and Surfing magazines. "GrindMedia, with over 4 million print readers, 22 million digital users and 3 million+ social followers, is home to some of the world's most iconic action sports and outdoor magazine brands (Surfer, Surfing, Skateboarder, Snowboarder, the Transworld family of titles, etc.) as well as and its massive outdoor/lifestyle audience (18 million monthly unique users). We plan to utilize our reach to tell some of the amazing brand stories that just seem to flow out of the aisles at each Agenda show."

"The Break" will be an AGENDA Show hot-spot where brands can candidly discuss their key products and highlight brand points for the coming season in a comfortable, hosted-interview environment. Grind medias CJ Olivares, the founder and former GM of FUEL TV, will oversee the production and experience. Set to debut at AGENDA Long Beach on July 25th & 26th, "The Break" is slated to be a staple at future AGENDA Long Beach shows to follow.


The AGENDA Trade Show is a forum for the most inspired in the streetwear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, AGENDA caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the AGENDA experience is as much a lesson as it is a tool.

About GrindMedia:

Media giant Source Interlink Media's GrindMedia is home to renowned action and adventure sports magazine brands and the leading provider of online action sports and entertainment content. With flagship action sports brands including Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler and Paved, the Transworld family of brands, as well as their standalone websites, GrindMedia is the leading action sports magazine publisher in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, EnduroCross, O'Neill Cold Water Classic, Nike Lowers Pro, and International Surfing Day. GrindMedia is also the action sports content provider for Yahoo! Sports.

About Reed Exhibitions:

Reed Exhibitions is the world's leading event organizer, with over 460 events in 36 countries. In 2011 Reed brought together over six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and are organized by 34 fully staffed offices. Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry sectors.