Behind The Brand: A Virtual Tour Of Burton Snowboards’ Headquarters

In town for the Burton Chill Golf Tournament, TransWorld Business made the rounds in Burlington, Vermont last month taking in all the sites and seizing the opportunity to take the grand tour of Burton’s  headquarters, museum, and R&D facility, Craig’s. Built in 2011, Craig’s is a state-of-the-art space that is dedicated and named after the late snowboard icon Craig Kelly, and provides a place where Burton can collect rider feedback, build a prototype with custom machinery, and test it on the snow the next day.

We caught up with Burton Archivist, Todd Kohlman, who has worked for Burton for nearly 18 years and has a wealth of knowledge about the history of Burton and the sport. After a detailed walk-through of Burton’s museum, we learned more than we ever thought possible about the sport and how Jake and the crew staked their place in the sport’s history. Kohlman was able to fill us in on the origin of Craig’s, which was inspired by snowboard legend Craig Kelly, who rode for Burton for 15 years and had a profound impact on the brand’s design, technology, and the evolution of the sport.

The facility, which is more than 10,000 square feet,houses the best of Burton's high-end, custom-built machinery.   Craig's is purely dedicated to R&D and is home to a crew of Burton engineers who experiment with new ideas and feedback, which constantly flow into Burton from pro riders, engineers, dealers, and customers. We were able to capture the highlights of the museum and a guided look at how Burton conducts its most in-depth research at Craig’s. Take the virtual tour now.

Follow the jump to check out a look back at Burton’s history with a video tour of its mini-museum.