On April 25th, EuroSIMA's Mountain Division hosted its second annual Snow Ball in Livigno, Italy to raise money for the EuroSIMA Environmental Fund and recognize the companies and individuals that had the biggest impact on the European industry during the season. The drinks were flowing, mystery porridge was being served up, and people were dropping in to the slide that doubled as an entrance to the bar.
The event, which coincides with the European Snowboarding Industry Forum, featured three awards; the ispo Product Innovation of the Year, the SOURCE Breakthrough Brand of the Year and the EuroSIMA Lifetime Achievement Award. Corinne "Coco" Tache-Berther of 7sky magazine was on the mic to make the presentations, and the winners are…
ispo Product Innovation of the Year – Burton Mini-Shred Collection
This award is selected by an independent jury for the most innovative product line of the year and its impact on the sport. Burton's Ivar Fougstedt accepted the award for the company’s work to make snowboarding more accessible for the smallest of riders and the future of the sport.
SOURCE Breakthrough Brand of the Year – Zimtstern
Think of this as a mix between most improved and most likely to succeed. European retailers select the brand that has made the biggest strides over the last year. The Zimtstern crew made the trip in force from Switzerland to reap their rewards. For more info, check out www.zimtstern.com.
EuroSIMA Lifetime Achievement Award – Drew Stevenson
Last, but certainly not least, TTR co-founder Drew Stevenson was recognized for his efforts in launching the contest series that has come to dominate the professional and amateur circuit. Stevenson stepped down as CEO of TTR in January to pursue future ventures. We look forward to seeing what he's got up his sleeve next.
All proceeds from the event went to help the environment, so everyone made a healthy effort at polluting themselves. Transworld Business’ Mike Lewis and Vans’ Jared Bevens enjoying some Italian libations.