EVENTS: group Y Panelists Discuss Brand Collaborations

The latest group Y event was held Wednesday, March 25 at The OC Tavern and featured a panel discussion on the benefits and drawbacks of brand collaborations. Panelists included New Era’s Strategic Business Unit Manger Braden Dahl, and 686’s VP of Marketing Kristin Cusic and President and Creative Director Mike West.

TransWorld Business, event co-sponsor, was on the scene and Publisher Rob Campbell acted as moderator, leading the panelists through a lively discussion that focused on the legal aspects of brand collaboration, as well as what it benefits it brings to a brand besides increasing the bottom line.