SUNDAY BIZ: Eye On Sun Valley, Idaho

Hours from any large metro area, but mere minutes from endless backcountry, the town of Ketchum, Idaho, home to Sun Valley Resort, has become a hub for outdoor and snow industry brands looking to stay in touch with the activities and environments that fueled their passions for the sports they cater to. While in town for the 2012 TransWorld Snow Conference, we had a chance to catch up with four manufacturers driving the local, and industry wide scene across categories.

Click on the photos below to go behind the scenes of Smith Optics, SCOTT Sports, MTN Approach, and First Lite.

Smith Optics

SCOTT Sports



MTN Approach

First Lite