Huntington Surf & Sport Honors Dick Baker, Reinvents Store

Una Baker and Aaron Pai. Photo: Ferguson

Una Baker and Aaron Pai. Photo: Ferguson

On Thursday, December 10th Huntington Surf & Sport Owner Aaron Pai hosted a special event to honor the life of Dick Baker with a posthumous induction into The Surfer’s Hall Of Fame at the store’s flagship location on Main Street in Huntington Beach, California. Baker was a beloved member of the surf industry and among his many professional achievements served as the President of the Surf Industry Manufacturers Association for nine years.

Pillars of the surf industry such as Bob McKnight, Paul Naude, Pat O’Neill, Bob Hurley, Richard Woolcott, and Fernando Aguerre attended the ceremony, which Peter “PT” Townend emceed. Baker’s wife, Una, and two sons Jack and Ryan graciously accepted the honor, and inscribed a special message into the sidewalk alongside the hand prints of past inductees. The message reads: “The Suit” forever with us. Love Jack, Ryan. Always in my heart, Una.

Baker was known for assigning everyone a  nickname, and his background in the New York apparel market earned him the nickname “The Suit”, which he was affectionately called by close friends.

Friends and colleagues like Fernando Aguerre (or “Juan” as Baker called him), Bob McKnight, Richard Woolcott, and Sean Smith shared fond memories of their friend and explained how he touched their lives and helped shape the industry into what it is today.

Afterwards, Mayor Keith Bohr cut the ribbon of the newly reinvented Huntington Surf & Sport store and the invite-only crowd filed into the store for dinner and the unveiling of HS&S’s new product presentation and “reinvented” layout.