Chevy x Hurley: The next generation surf truck is here
TransWorld Business is in Vegas today for the SEMA Show and the big unveil of a brand new project Hurley’s had in the works for the past six months: The Colorado Hurley Z71.
Creative Director Ryan Hurley walked us through some of the truck’s key features, which include, among other things, a snorkel for subterranean off-roading, custom Ventiprene seat covers (to keep everything dry after your surf session) and a ventiprene bimini cover that shelters the truck bed from the elements. Board storage is just the tip of the iceburg with this collaboration vehicle, and Ryan Hurley has been involved through every step of the process with Chevy.
Hurley, known for its product innovation, teamed up with Chevy’s forward-thinking team to help solve that longtime problem surfers face: where to store your keys? The truck comes with a waterproof RFID wrist band you can wear while surfing that will unlock the truck upon touch to the truck’s back gate. Inside the bed, you’ll find a mounted Thule rack for drying your gear.
And obviously, for all of those off-the-map adventures, the truck is fully hot spot enabled.
“This concept is all about functionality,” said Hurley. “When we discussed the project with Chevrolet, we didn’t just want a truck with our logo on it —it had to offer solutions for the challenges surfers face at remote locations and that’s exactly what it delivers.”
Chevy says it will use the SEMA Show to gauge interest in the truck and will then determine whether they want to put the vehicle into production. The Los Angeles market is a huge one for Chevy, according to Colorado marketing manager Jessica Rogers, and they believe that a surf-specific vehicle could drive serious interest in the Southern California region. For Ryan Hurley, the truck is a milestone—whether it goes to production or not—representing exactly what two innovative companies are capable of creating, and the future possibilities for surf vehicles.
Here’s the official details from Hurley and Chevy:
Colorado Z71 and Hurley Take Functionality to the Beach
Lifestyle-enabling concept vehicle designed for taking surfers to remote locations
LAS VEGAS – At the SEMA Show today, Chevrolet and Hurley, the surfing performance and innovation brand, announced the Colorado Z71 Hurley concept – a collaboration designed to get surfers and their gear around with functionality and style.
This ultimate wave wanderer, which also serves as a mobile beach command center, is decked out with a custom surfboard rack, storage systems and even water-resistant seat covers made from advanced ventiprene – a breathable material similar to the neoprene used in surfing wetsuits.
"Colorado is a lifestyle enabler and the Hurley concept demonstrates the personalization possibilities for one of the most thrilling sports," said Jessica Rogers, Colorado marketing manager. "With Chevrolet Accessories parts, the sky – and the surf – is the limit when it comes to tailoring the Colorado to your work or recreation interests."
The Colorado Z71 Crew Cab has a concept lifted suspension, 17-inch Chevrolet Accessories wheels and Goodyear DuraTrac all-terrain tires for even greater capability in the quest for finding the beach with the best waves.
"This concept is all about functionality," said Ryan Hurley, Creative Director for Hurley. "When we discussed the project with Chevrolet, we didn't want just a truck with our logo on it – it had to offer solutions for the challenges surfers face at remote locations and that's exactly what it delivers."
The solutions start with the custom carrier system that mounts a pair of Pyzel surfboards on the roof, while a custom Bimini-style cover over the bed provides shade on a sunny beach. There's also a bed-mounted Thule rack that serves as a wetsuit drying rack and storage for portable drinking-water containers
A custom Seafoam Green exterior is accented with subtle, tone-on-tone Hurley graphics and skid plates featuring the Hurley logo. Additionally, a number of Chevrolet Accessories lend functional style, including:
- Off-road lights
- Sport assist steps
- Illuminated black bowtie kit.
Inside, the ventiprene seat material offers a breathable, quick-drying surface that's perfect for jumping into the vehicle with wet boardshorts.
"It's an amazing material that's perfect for this application," said Hurley. "You'll never worry about hopping in your vehicle with wet clothing."
The Khaki Green and Sand Dune-colored material is also used on the armrests and door panels. The rest of the cabin is accented with Khaki Green and Sand Dune trim and green accent stitching. The Hurley logo is integrated in the headrests, sill plates and floor liners.
To stay connected to weather and surf reports, the Colorado is equipped with a 4G LTE Wi-Fi hotspot.
Finally, the Colorado Z71 Hurley concept also features a Chevrolet Performance concept exhaust system to complement the performance of the all-new 3.6L V-6 engine that debuts in the 2017 Colorado. Featuring direct injection, continuously variable valve timing and Active Fuel Management (cylinder deactivation), it's rated at 308 horsepower and 275 lb.-ft. of torque, enabling 7,000 pounds of max trailering. It's also paired with a new eight-speed automatic transmission.
Production Z71 models also features an automatic locking rear differential, for greater traction off the highway, and a transfer case skid plate – another piece of protection when the pavement ends.
"Whether you're on the job or on the lookout for the next wave, Colorado Z71's versatility proves liberating," said Rogers. "Load up your gear and hit the road!"
The Colorado Z71 Hurley concept joins approximately 20 additional Chevrolet models at the SEMA Show. Follow the action at ChevySEMA.com, #CHEVYSEMA and @ChevroletPerformance on Instagram and Facebook.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.