John John’s Surf Exposure-Meter Reign Continues, Blanchard Buries Social Competitors

John John’s Surf Exposure-Meter Reign Continues, Blanchard Buries Social Competitors


Scroll through the gallery for all of this month's print and social Surf Exposure-Meter standings, as well as overall social stats across all sports with the Hookit Athlete Index:

January - March 2013


OVERALL Top Ten Get Revamped; John John Won't Relinquish His Reign This month's Exposure-Meter got a serious makeover, with eight of the top ten switching up their seats. Though John John holds tight to his Exposure-Meter monarchy, and Dylan Graves is standing tall in second, Ian Walsh, Conner Coffin, Evan Geiselman, Peter Mendia, and Albee Layer have all fallen off the radar. Mover of the Month goes to Gabriel Medina, who punted 31 places to land in ninth. Following Medina's lead, Julian Wilson traded 20th for 5th, and Nate Tyler soared 12 spots to take sixth.   EDIT Florence And Graves Grab Edit Gold John John Florence is a man of many meters. The ripper can now add another Edit medal to his collection, after a plethora of coverage amongst the pages of all three titles. TransWorld Surf cover boy Dylan Graves keeps a hold on his silver medal, with Bruce Irons still standing strong in third. Dusty Payne moves from eighth into fourth, while Nate Tyler nabs fifth after a Surfer cover and a solid bout of feature coverage in the March issue of Surfing. Knocked down a peg, Mitch Coleborn ends up in sixth, followed by Jack Freestone and Shane Dorian in their shared struggle for seventh. Chippa Wilson takes a five-spot cut, coming in at ninth, with Gabriel Medina left to draw the boundary line.   ADS Wilson And Hurley Hit Their Stride; Jordy Smith Knocked Back To Second Julian Wilson and Hurley are proving to be quite the pair, as a plethora of ads have earned Wilson March's Ad Meter win. Last month's victor, Jordy Smith, takes a single step back into 2nd, while Anthony Walsh's GoPro campaign earns him the bronze. Thanks to a prolific campaign with Volcom, Andrew 'Droid' Doheny has upgraded from 25th place to 4th, followed closely by Nathaniel Curran. Stepping into 6th is Dion Agius, who is forced to share the ranking with February's silver ad-whore Kekoa Bacalso. Clearly keen on threesomes, Dane Gudauskus, Ian Walsh, and Kai Barger keep it close and round out this month's fight for face-time.   LOGOS Channel Islands Sticks It To Monster After playing second fiddle to Monster in March's meter, Channel Islands has stolen the throne. After falling behind by seven points last month, Channel has taken a precarious one-point lead. Nixon breaks away from last month's tie with Channel Islands and Volcom to take full ownership of bronze, leaving the latter and O'Neill to share fourth place. Keeping up with the tie trend, sixth place is split between Al Merrick and Quiksilver, though Rockstar chooses to stay solo in eighth. Rounding out the crew, Oakley and Vans nabbed ninth and tenth, respectively.   PHOTOGS Carey Maintains As Maassen Makes Massive Moves Congrats go out to Carey, who once again takes the lead behind the lens. Jimmicane falls back into third, relinquishing his silver for Struntz to snap up. For his part, Stafford jumps from 15th to fourth, which is no surprise as he comes in hot with a cover shot of Mr. Silver Medal himself, Dylan Graves. Noyle sits back in ninth, a five place fall, though he fares better than Burkard and Lugo, who were both knocked off this month's top ten. Making huge moves this month is Maassen, who not only nabbed March's Surfer cover, but nailed a 46 place improvement, moving from 51st to seventh. Taking eighth is Macfarlane, who slashed his way up the rankings after last month's 28th place finish.  Wrapping up, Ellis and Russo tie it up for tenth. Tony Hawk's Reign Logging well over 1.2 million interactions in March, Tony Hawk is the undisputed master of the Athlete Index title with Rob Dyrdek and Alana Blanchard rounding out the month's podium. Skaters are dominating the leader board with Blanchard claiming the only non-skate spot in the top six. Shaun White and James Stewart claimed the only snow and moto spots at seventh and ninth respectively. Shane O'Neill made his top-ten debut this month logging nearly 420k interactions.   SURF Blanchard Takes It To The Bank Alana Blanchard continued to dominate the social surf world as she dropped into over 1.1 million March interactions, giving her nearly as many points in one month as second-place surfer Kelly Slater has scored all year. Slater had a big month though with nearly 800k, more than doubling his first two months' totals. John John fell back two spots into fifth as Park and Wilson leapfrogged him. March's Mover of the Month goes to Jack Freestone who blasted into the top ten all the way to ninth thanks to breaking 105k points.