Snow Exposure-Meter: Eero Ettala Knocks Torstein Down A Peg (Or Two)

EeroEttalaTWSNOW, Photo: Pasi Salminen

EeroEttalaTWSNOW, Photo: Pasi Salminen

Bring on the battle! Round two of this season’s Exposure-Meter saw October’s Top Ten in shambles. After an early lead, Torstein Horgmo dropped back to third behind freshly crowned champ Eero Ettala and Jed Anderson. Anderson took on this round of mags with a vengeance, earning himself Move of the Month for launching from 19th place into second, a boost undoubtedly influenced by his first-place position atop this month’s Edit Meter. Flip through the gallery below and click on the arrow in the top right hand corner to make the results larger.

Snow Exposure-Meter: Eero Ettala Knocks Torstein Down A Peg (Or Two)

Bring on the battle! Round two of this season’s Exposure-Meter saw October’s Top Ten in shambles. After an early lead, Torstein Horgmo dropped back to third behind freshly crowned champ Eero Ettala and Jed Anderson. Anderson took on this round of mags with a vengeance, earning himself Move of the Month for launching from 19th place into second, a boost undoubtedly influenced by his first-place position atop this month’s Edit Meter. Gigi Rüf, Jeremy Jones, and Jake Blauvelt made big moves to land among the elite sending Bode Merrill, Dan Brisse, and Sage Kotsenburg to the back of the pack. Torstein, apparently not stoked on resigning his Expo-Meter, reign, held tight to his status as ultimate Ad-Whore, while Oli Gagnon also hangs tight to first on the photog front. In logo-land, Burton is stepping up its game, ending up in a tie with Oakley after shedding its previous second place standing.

 

Jed Anderson Steals The Spotlight

Thanks to a solid 10-page spotlight in TransWorld SNOWboarding, Jed Anderson has taken over the Edit Meter. Coming from way behind--29 spots, to be exact--Anderson knocked last month’s victor and team mate Chris Grenier back into third, kindly allowing Eero Ettala to back him up with a second place finish. Mikkel Bang fell back two spots this month to fourth place, while Eiki Helgason resigned himself to tenth. Kimmy Fasani and Helen Schettini are keeping the testosterone in check, jointly holding down seventh place after ripping up an all-ladies feature for Snowboarder, not to mention Helen’s sick 9-page spotlight in Snowboard Mag.

 

Torstein Holds Down Ad Meter Lead

Torstein Horgmo may have lost his seat atop this month’s overall Top Ten, but he isn’t one to let his sponsors suffer. Horgmo is standing tall atop the leader board, with Zac Marben landing in second after some serious face time with Arnette. Jake Blauvelt rounds out the top three, holding it down for adidas as they make big moves into the snow scene. Scott Stevens decided to break up last month’s three-way-tie for eighth, trading up for a fifth place spot right behind Louif Paradis. Eero Ettala fell hard from second to land in that vacant eighth seat, though we’d bet his overall win may be enough to temper that sting.

Oli Gagnon Gets Snap Happy, Extends His Lead

On the front lines of the camera crusade, Photo Meter powerhouse Oli Gagnon is standing strong. With a shot gracing the cover of Snowboarder and a little 13-page feature, Gagnon isn’t relinquishing his reign anytime soon. Andy Wright kept up the coverage to maintain second place, not surprising considering he is the main man behind Jed Anderson’s Edit Meter domination (hello, ten-page spread). E-Stone, Mike Yoshida, and Ryan Hughes cemented their status among the Top Ten this month, all three nailing some solid shots for Snowboarder’s portrait of Launch 2012. Cheers to Cole Barash for making it to the party, kicking out Rob Mathis to take his seat amongst the Exposure-elite.

 

Oakley Standing Strong As Burton Steps Up To Battle

After slipping into second place after last round, Burton got serious. The brand kicked down Oakley’s six-point buffer to step into a tie for first place. While these twqo are waging war for the throne, Volcom Happily swapped spots with Monster and stepped into the top three. DC is still siting pretty in fifth, while Ride came out ahead of october’s four way tie for sixth, leaving Red Bull, Forum, and ThirtyTwo in the dust. Hats off to CAPiTA for sneaking into the Top Ten this month as well.