Spy Marketing Director Devon Howard On Happy Lens Technology

Spy Marketing Director Devon Howard On Happy Lens Technology

Since unveiling its Happy Lens technology, Spy has been touting the eyewear as a major advancement in the optical lens market, and as Marketing Director Devon Howard points out during this edition of The Break at July’s Agenda Long Beach,  the benefits speak for themselves.

“There’s a type of light that is good for us and improves our mood, and it’s called longwave blue light,” explains Howard. “Sunglasses until now blocked that light out. We are the first ones to allow it in, so it’s pretty exciting.”

Spy's Devon Howard, The Break at Agenda Long Beach

Spy’s Devon Howard discusses technology, athlete marketing and product development, and setting the bar high during The Break at Agenda Long Beach.

Howard also breaks down the new John John Florence signature frame, and how the brand approaches collaborating with its team riders across multiple sports, to make the product that much more responsive and give their athletes a sense of pride in what they put their name on. He says the key to staying creative from a brand perspective is to set the bar high and never settle for second best.

The Break is a weekly series of up close and personal interviews with the industry's top brand executives. See highlights from talks with Volcom's Richard WoolcottBob and Ryan Hurleyand Kid Creature Founder Calvin Saxtonto name just a few, by clicking through to The Break archive.

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