Spy Marketing Director Devon Howard On Happy Lens Technology
Since unveiling its Happy Lens technology, Spy has been touting the eyewear as a major advancement in the optical lens market, and as Marketing Director Devon Howard points out during this edition of The Break at July’s Agenda Long Beach, the benefits speak for themselves.
“There’s a type of light that is good for us and improves our mood, and it’s called longwave blue light,” explains Howard. “Sunglasses until now blocked that light out. We are the first ones to allow it in, so it’s pretty exciting.”
Howard also breaks down the new John John Florence signature frame, and how the brand approaches collaborating with its team riders across multiple sports, to make the product that much more responsive and give their athletes a sense of pride in what they put their name on. He says the key to staying creative from a brand perspective is to set the bar high and never settle for second best.
The Break is a weekly series of up close and personal interviews with the industry's top brand executives. See highlights from talks with Volcom's Richard Woolcott, Bob and Ryan Hurley, and Kid Creature Founder Calvin Saxton, to name just a few, by clicking through to The Break archive.
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